Comic-Con Fan Giveaway

Comic-Con Fan Giveaway

Comic-Con Fan Giveaway

Mingle Media TV Network is excited to be giving away this amazing new, (hits stores on July 4th) photographic look at the world’s most exciting pop-culture geek event, Comic-con.

San Diego Comic-Con is known for celebrating the weird and the wacky world of TV, movies, graphic novels, comics and yes, Web Series!

This new book coming out is from fanboy and Oscar-nominated director, Morgan Spurlock and is a photographic celebration of the convention’s heart and soul: the fans who attend in costume, in droves, with their kids, with their parents…and with love, awe, and admiration in their hearts.

Hundreds of stunning photos capture the whimsy and wonder, and are accompanied by interviews with the many celebrities who attend, as much to promote their projects as to be part of the fandom:

  • Kevin Smith
  • Seth Green
  • Todd McFarlane
  • Bill Plympton
  • Guillermo del Toro
  • Ellen Page
  • Bryan Singer
  • Eli Roth
  • Kenneth Branagh
  • Seth Rogen
  • Matt Groening
  • Ron Perlman
  • Nathan Fillion
  • Olivia Wilde
  • Gerard Way
  • Frank Miller
  • Tara McPherson
  • and many more

Comic-Con: An All-Access Look at the World’s Largest Pop-Culture Event brings the magic, the masquerade, and the mayhem to you—no ticket required.

HOW TO WIN THIS BOOK

Have some fun and support the independent web series creators that are on the Mingle Media TV Network.

  1. Go to our home page and select the Web Series link on the navigation bar.
  2. Click on the Facebook LIKE button and the Follow @MingleMediaTV on Twitter button
  3. Come back here and leave a comment and tell us which of the web series listed on our site is your favorite

Oh… If you haven’t seen any of them… pick one and watch it – support Indie creators. If you have a series and would like to be part of Mingle Media TV, please tell us about it by clicking here.

We will be picking a winner on Monday July 5th. 

About the Author: Morgan Spurlock was nominated for an Academy Award for Best Documentary for his debut film, Super Size Me. Spurlock conceived, wrote, and directed The Simpsons’s 20th Anniversary Special in 3-D! On Ice and contributed to the feature-length adaptation of the New York Times Bestseller Freakonomics. His most recent project, The Greatest Movie Ever Sold, hit theaters in 2011.

Alba Tull is an accomplished photographer who has worked with artists and musicians including The Edge (of U2), Jimmy Page, Guillermo del Toro, Bryan Singer, and others. Mrs. Tull’s work has been published and exhibited around the world. She served as the photographer and associate producer of Davis Guggenheim’s It Might Get Loud, and she is currently working on a special project for the American Film Institute (AFI).

New Live Streaming Show Launches “Mingle Media Momma TV” hosted by Five Top Lifestyle Mom Bloggers

The “new” Mingle Media Momma TV #MMMTV show is a live, streaming web TV show featuring 5 unique moms with 5 strong opinions covering fashion, beauty, fitness and nutrition, with personal videos, behind the scenes, special guests and weekly giveaways.

Mingle Media Momma TV

Mingle Media Momma TV

Online media and interactive web TV network, Mingle Media TV, announced today that beginning Wednesday, June 14th 2011 they will be broadcasting the live streaming video web TV talk show entitled “Mingle Media Momma TV” weekly at 8:00 PM EST / 5:00 PM PST at http://www.minglemediatv.com/minglemediamommatv.html. “Mingle Media Momma TV” will air LIVE while simulcasting on the iPhone, Blackberry, Android, and other smart phones via the free Stickam.com app and archived for on-demand replay through Blip.TV, Boxee, and Roku or as an iTunes podcast.

The new Mingle Media Momma TV Weekly Hour Long LIVE Streaming Show will be hosted by:

* Bailey Vincent Clark of Makeover Momma: Bailey is a homeschooling, work-at-home mother of two girls under the age of 5. She plans on adopting more kids in her future (hopefully) and talks about her child’s special needs, relationships and healthy lifestyle changes with zero filter.

* Linda Rihani of Baby To Be TV: Linda Rihani (successful host of the popular show Baby To Be TV) is infamous for her personal Vlogs and video of reviews of the best in baby products. Proud mother of two little ones (a boy and a girl), she is an experienced 3D/4D Ultra Sound Technician (so trust me, she knows babies!)

* Lara Dipaola of Chicken Nuggets of Wisdom: Founder of Chicken Nuggets of Wisdom and mother of 4 (spanning from teenage to toddler), Lara is not only an experienced writer and parent, but takes on motherhood with humor. She lives by the Marilyn Monroe quote “it is better to be ridiculous than absolutely boring”… and that’s why I love her!

* Jennifer Gerlock of Hip As I Wanna Be: Even though we love to tease her for being a former beauty queen and running marathons (yes, she really is that cool), Jennifer is best known for her insightful website Hip As I Wanna Be. She documents her beauty, heath, business and parenting pursuits (she is the mother of 10 and 12 year old boys!)

* Kristi Bartlett of Creative Kristi: Kristi isn’t just creative because of her amazing crafting abilities and blogging skills, but also because she is a stay-at-home-mom of two (under the age of 3- eek!), and a military wife to boot (she deserves a medal already). Her personal motto is: “When life hands you lemons….. decorate with them!”

“We’re excited that two of our existing shows have teamed up and added three more hosts to bring an hour of lifestyle programming – mommy style to a broader audience each week,” says Stephanie Piche, founder and CEO of Mingle Media TV. “Our audience loved interacting live with Linda and Bailey on their weekly shows and the addition of Jennifer, Lara, and Kristi will round out the topics and reach a larger group of women who want to connect socially while being entertained.”

Watch “Mingle Media Momma TV” weekly at 8:00 PM EST / 5:00 PM PST athttp://www.minglemediatv.com/minglemediamommatv.html, to view the show and chat live with hosts, Linda, Bailey, Jennifer, Lara, Kristi, and the other members in the audience via text and video chat. To find out more about “Mingle Media Momma TV”  visit their site athttp://www.makeovermomma.com/makeover-momma-tv/.

Mingle Media TV has successfully used traditional and social media marketing techniques to build and grow awareness for their community online. Many of the MMTVN shows have national sponsors that benefit from both the live web show audience on Mingle Media TV to the creators own community where daily mentions, blog posts and recommendations are authentic and powerful. Mingle Media TV founder, Stephanie Piche, believes it’s important to bring back sponsorships and use the conversation that social networks offer to build awareness and commerce. Piche has over twenty years experience in bringing startups and products to market and has created and managed branded campaigns with great success and has seen first hand how the power of investing in content not ads builds a brand name authentically and exponentially.

About Mingle Media TV
MMTVN is an online media and interactive web TV network that executive produces, curates, and broadcasts 75 weekly web series shows along with entertainment industry event coverage. Our video coverage, web series and live broadcasts are promoted via Twitter, blog posts, Facebook and other popular social networks; in addition to airing live on the iPhone, Blackberry, and Android platforms and syndicated through Blip.TV and over 15 syndication sites including AOL Video, YouTube, Samsung, Vizio, MeeFeedia, Blinkx, Daily Motion, Boxee, Roku and as an iTunes podcast. Our audience reach online is over 250,000 weekly views of our video coverage, web series and live broadcasts and are currently in the top 20,000 websites in the US. MMTVN’s live web TV shows feature lifestyle subject matter experts and social media content providers from celebrities, authors to bloggers including executive producing two shows with Emmy award winners. MMTVN has expanded its curation of web series with a growing number of independently produced shows from science fiction to drama, action to teen soaps now playing on the network. In addition to curating produced webseries, MMTVN is promoting and securing sponsors for INDIE creators. MMTVN also covers Hollywood celebrity and charity events from the red carpet and behind the scenes. MMTVN has covered the Oscars on the Red Carpet along with Golden Globes, IPTVFest, HollyShorts, LA Shorts Fest, AOF Fest, Daytime Emmys, Saturn Awards, Streamy Awards, People’s Choice, NAACP, SAG , plus numerous Web Series Premieres and A-list Celebrity Fundraisers. Mingle Media TV is also sponsoring the Audience Choice Category in the New Media Film Festival for Web Series Creators. For more information, please visit http://www.minglemediatvnetwork.com.

New Media Film Festival – Opening Night Red Carpet LIVE Streaming + Live Panels

Mingle Media TV Network and MMTVN Productions are proud to announce the LIVE streaming schedule for the 2nd Annual New Media Film Festival at the Los Angeles Film School.

Watch LIVE Streaming at Mingle Media TV’s Home Page Tonight and Tomorrow!

LIVE Streaming Schedule for the New Media Film Festival

LIVE Streaming Schedule for the New Media Film Festival

In 3D: Linkin Park, Hubble Telescope, Edwin Abbot’s Flatland-Martin Sheen & Kristen Bell, Harold Lloyd’s Safety Last screen at 2nd Annual New Media Film Festival 2011

New Media Film Festival honors stories worth telling this weekend with an array of screenings in New Media platforms which include Oscar, Grammy, Golden Globe, Sundance Winners and Noms.

This year’s program includes film starring actors Jason Alexander, Sally Kirkland and Sid Ganis in the 35mm Los Angeles Premiere of NOT YOUR TIME (Jay Kamen Productions), along with Martin Sheen, Kristen Bell, and Will Wallace starring in the preview of FLATLAND: SEARCH FOR THE THIRD DIMENSION in 3D, the World Premiere of STAYCATION U.S.A. 3D (directed by Ned Wiseman), THE PHYSICS OF SURFING 3D (Passmore Labs), and absolutely stunning images
from the Hubble Telescope and Casini Mission in COSMIC JOURNEY 3D.

Watch content from Webseries Superstar Creators Dane Boe, John Frank Rosenblum, Freddie Wong moderated by Frank Chindamo. Listen and learn from an exclusive discussion with the experts on Distribution, Social Media, and Incremental Monetization with CEO Logan Mulvey from GoDigital, Paul Wagner 8-time Emmy Winner re: Fred Silvermans’ Gabcast.tv, Stephanie Piche CEO of Mingle Media TV Network re: Live Stream & The Biz of Webseries, Mike Rubsamen Director of Digital Distribution moderated by Susan Johnston CEO of award winning Select Services Films.

The 2nd Annual New Media Film Festival is being held at Los Angeles Film School, (6363 Sunset Boulevard, Hollywood, CA 90028) May 20-21, 2011, and will award over $12,000 in prizes this Sat. May 21st 2011

Judges from Pixar, UTA & Industrial Light & Magic, moderators Charlotte Huggins (Journey To The Center Of The Earth), Alison Savitch (Bangkok Dangerous), and Jeanette DePatie along with Interviewer Joshua J. Stecker (Script Magazine) join programming of films from around the world and will include World, North American, and Los Angeles Premieres.

New Media FIlm Festival shows content in categories include 3D, Apps, Animation, Digital Comics, Shot on RED, Docs, SRC-Socially Responsible Content, LGBT, Webseries, Mobile, Features, Shorts & Music Videos.

Tickets are on sale now http://newmediafilmfestivaltickets-autohome.eventbrite.com/ 

Discover INDIE produced series finalists in the #AudienceChoice Category of the New Media Film Festival Sponsored by Mingle Media TV

We are excited that this year’s online competition is winding down and at midnight tonight the voting ends… which means that there is about 5.5 hours left to watch and vote for your favorite series. You only get to vote ONE time per series… and you can even discover some treasures here in this competition that you’ll want to share with your friends and family too. I know we have – it’s been a great pleasure to support the web series community with this competition as part of the New Media Film Festival! Winners will be announced LIVE on 5/20 from the Red Carpet at the Festival!

With that said – here are the finalists that need your votes NOW:

Webseries Entry Votes Voting Started
Travel Companions  ? TBD ?    5/1/2011
The Unemployment of Danny London  ? TBD ?    5/1/2011
Crossing Blood Lines  ? TBD ?    5/1/2011
Lien on Me  ? TBD ?    5/1/2011
Masculathon  ? TBD ?    5/1/2011
Oblivion  ? TBD ?    5/1/2011
Illegal  ? TBD ?    5/1/2011
Looking at You  ? TBD ?    5/1/2011
Secret Millionaires  ? TBD ?    5/1/2011
CYPHERS  ? TBD ?    5/1/2011
The R.I.P. Files  ? TBD ?    5/1/2011
Shes Just Not That Into You  ? TBD ?    5/1/2011
Inappropriate Fairy Tales  ? TBD ?    5/1/2011
World of Holly Woodlands  ? TBD ?    5/1/2011
Miss Behave  ? TBD ?    5/1/2011
Asylum Web Series  ? TBD ?    5/1/2011
Sweet Tarts Take Away  ? TBD ?    5/1/2011
Naomi: The Show  ? TBD ?    5/1/2011
McCracken LIVE!  ? TBD ?     5/1/2011
The Puzzle Makers Son  ? TBD ?     5/1/2011
Cupid and Eros  ? TBD ?     5/1/2011

Here’s where to go to vote: Mingle Media TV Network

There are many things that helped the finalists get their fans to vote for them… the following list are a few things that everyone who creates content for the web should be doing – not just for competitions but for views / audience and community building:

Twitter:

  • Follow people back (you don’t have to follow MLM, #TeamFollowBack or other “self-proclaimed Social Media Experts but definitely industry people)
  • Thank people for following you, introduce yourself, start a convo
  • ReTWEET people who promote you (there’s nothing worse than having someone tweet your promo to vote for you and you don’t thank them or RETWEET the message in honor of them)
  • Support your fellow creator – RETWEET their series announcements
  • Links matter – tweet YOUR series link in your tweets – use a shortener to get it all in 140 characters
Facebook:
  • Post your episodes, community activities (other creators) and info related to the industry on your page – it’s not all about you, sharing is caring
  • Link to your content on other sites
  • Embed videos so people can watch while on Facebook
  • LIKE other creator’s pages – help them get the word out and they will respond in kind
Blog Posts:
  • Start a blog and write a post a week telling your fan base what you’re doing
  • Embed an episode and tell the back story about the episode or interesting fact
  • Ask your fans what they liked or didn’t like about it
YouTube
  • Use META TAGS, keywords to keep your content together on the page
  • YouTube will bring up other similar content from other people if you don’t
  • Keep your titles uniform and add a description with links back to your site, twitter, facebook so people can find you
  • Use annotations and create hotspots with links as a call to action
If you are creating for the Interwebs and are NOT building fans or community, ask yourself why not…. are you doing the above? If you are and still not getting anywhere… it’s time to ask a professional how to change things up for you.

Funny thing happened along the way to the NMFF Web Series Audience Choice Awards…

It seems like a long time in the making… but when you’re working with a live film festival that has two events a year (Los Angeles and San Francisco) you want to get as much exposure for the content creators as you can… you learn a lot about the community at large and what you can do to make the next round even better.

Our goal originally was to help web series creators showcase their series in an online Festival that was an IMDb qualifier to help them get credits while participating in the festival. We created a specially branded webpage for each series with keywords, branding, contact info and links back to their website, Facebook and Twitter pages right on it and a player that had all their episodes in order. This model is a win-win for the series creators – they get new people to discover their content during the course of the online voting time period, Mingle Media TV promotes them on a regular basis for votes on Twitter, Facebook and their website, the content creators get their fans to support them, they get IMDb credits, exposure in a film festival dedicated to new media, a chance to be screened at the festival, and they get the views on their YouTube channel.

This year we had 57 entries from five countries – not bad for our first year. But we also saw that many entrants just put their series in and really never promoted it for voting. If it is just to get the Laurels for entering – that’s disappointing. We also saw that many creators who are not very Internet savvy, missing out on the benefits of participating in the retweeting and reposting of our promotion. In fact, we even saw some of their fans complaining that we were promoting the series they LIKED on Facebook…

On My Soapbox

Yes, I'm on my Soap Box...

One of the many benefits of creating indie content online is that you can do what you want…. no restrictions by ratings organizations. Same with film festivals – you meet their criteria, you get exposure and who knows what else. Mingle Media TV is an online, interactive TV Network – yes, I said TV. As a society we are programmed with the terms “Movies & TV” for entertainment. As a marketing expert, you learn that you brand and message to the lowest common denominator – so making up new ways to describe what you’re doing doesn’t work unless people adopt it globally. Think Xerox versus copier, Kleenex versus tissues, Bandaid versus adhesive strip – great examples of how a brand became the thing – and is used as a global term. The world is changing and the convergence of mainstream TV shows streaming through the Internet is happening now.

Indie web series creators have been here for a long time – especially considering the Internet is so new. Creators have had the home field advantage and only a few of them have grasped the reality of the need for audience, marketing, branding and building community. Creating for art or yourself and not caring if you are adopted by the masses or found is totally fine. However, most creators want to have that audience reach and have sponsors and compete with mainstream TV shows. But they lack in the basics of the medium they have chosen to publish to.

In the past several months, I have been working with Rich from Web Series Network to try to help creators with these issues, education. Much to my dismay, many of the complaints on why more creators and producers are not joining in is no time or money. Then why complain about not having an audience – this is not the Field of Dreams, if you build it they will come…. I have also been slammed for not doing it for free? Really? Everything you need to know about SEO, promoting and marketing your content is available with a GOOGLE SEARCH, so why should I give away my time and knowledge if there’s nothing in it for me? On top of all we do at Mingle Media TV for our community members, asking for more free for those who are not members of our community is pretty insulting. We partner with Slebisodes.com to hold a weekly #WebSeriesChat and share ideas and interview hot web series creators to help open up dialog and community, I am a regular participant at the Web Series Network, I am a regular speaker at industry events, sharing my knowledge and we promote webseries at premieres, festivals and yet… there are a few voices who feel that I should not be charging for what I know. (funny cause there are several others out there who do and you don’t seem to be saying anything to them…. wonder why?)

We are on Internet time people, and while you are sitting back and spouting off more excuses why you cannot promote, market or build audience rather than just digging in and setting goals and making it happen… the rest of the world including traditional TV are moving into your HOOD and they are taking YOUR audience. Wonder why no one finds you… you are not doing anything. Personally speaking, when someone tells me I can’t do it or won’t be successful at it… I set my mind to showing them how wrong they are…. what does hearing that do to you??

Business of Web Series Boot Camp

Business of Web Series Boot Camp

Mingle Media TV Network will be offering several boot camps starting the first of June through their newest division: The Business of Web Series. These bootcamps will be offered to the series who are hosted on Mingle Media TV as well as the series who enter the next round of competition for the New Media Film Festival. We also offer our services for a fee –  and guess what, we get paid fees by TV shows and other new media producers to create winning programs for them…. That’s how we survive without trying to make pennies on banner ads (ever wonder why we don’t have “ads on our site”???  – cause we monetize smartly).

With that said – we want to make this next year of competition that much better for new media producers – web series creators and we are going to start with our Business of Web Series Boot Camp program. We are all about positive change and helping the community, but we are also about doing it on our terms and with those who want to participate in a program that will help them secure their place on the Internet.

Don’t forget  – today is the last day to vote for the 21 finalists in the 1st Annual Audience Choice Awards in the New Media Film Festival Sponsored by Mingle Media TV Network… vote 1 time per series… support your community. Winners announced at the festival red carpet on the 20th LIVE streaming on Mingle Media TV.

Finalists in the #AudienceChoice Category: New Media Film Festival Announcement

Okay everyone… as promised, here are the finalists in the 2011 New Media Film Festival‘s Audience Choice Awards category, sponsored by Mingle Media TV Network.

One thing we want to share as you review the finalists is the date they entered the competition for votes – it didn’t matter if it was 2 days before voting ended or six months, they got their fan-base to support them. We did end up with 21 finalists as there was a tie for 20th place.

Congrats to all finalists and to everyone who entered the competition – please be sure to grab your laurels for your site to promote your involvement in this festival.

Finalist Audience Choice Awards 2011

Click here to VOTE for the 21 Finalists in the #AudienceChoice Awards

Webseries Entry Votes Voting Started
Travel Companions 4289  08-Feb-2011
The Unemployment of Danny London 629  24-Sep-2010
Crossing Blood Lines 396  29-Jan-2011
Lien on Me 343  24-Sep-2010
Masculathon 298  27-Mar-2011
Oblivion 239  24-Sep-2010
Illegal 228  24-Sep-2010
Looking at You 224  20-Feb-2011
Secret Millionaires 189  24-Sep-2010
CYPHERS 177  24-Sep-2010
The R.I.P. Files 172  12-Feb-2011
Shes Just Not That Into You 168  12-Mar-2011
Inappropriate Fairy Tales 141  24-Sep-2010
World of Holly Woodlands 136  28-Apr-2011
Miss Behave 133  08-Feb-2011
Asylum Web Series 132  28-Jan-2011
Sweet Tarts Take Away 129  09-Apr-2011
Naomi: The Show 115  28-Jan-2011
McCracken LIVE! 115  04-Jan-2011
The Puzzle Makers Son 113  24-Sep-2010
Cupid and Eros 113  28-Apr-2011

Tips for Final Voting Success:

There are many things that helped the finalists get their fans to vote for them… the following list are a few things that everyone who creates content for the web should be doing – not just for competitions but for views / audience and community building:

Twitter:

  • Follow people back (you don’t have to follow MLM, #TeamFollowBack or other “self-proclaimed Social Media Experts but definitely industry people)
  • Thank people for following you, introduce yourself, start a convo
  • ReTWEET people who promote you (there’s nothing worse than having someone tweet your promo to vote for you and you don’t thank them or RETWEET the message in honor of them)
  • Support your fellow creator – RETWEET their series announcements
  • Links matter – tweet YOUR series link in your tweets – use a shortener to get it all in 140 characters
Facebook:
  • Post your episodes, community activities (other creators) and info related to the industry on your page – it’s not all about you, sharing is caring
  • Link to your content on other sites
  • Embed videos so people can watch while on Facebook
  • LIKE other creator’s pages – help them get the word out and they will respond in kind
Blog Posts:
  • Start a blog and write a post a week telling your fan base what you’re doing
  • Embed an episode and tell the back story about the episode or interesting fact
  • Ask your fans what they liked or didn’t like about it
YouTube
  • Use META TAGS, keywords to keep your content together on the page
  • YouTube will bring up other similar content from other people if you don’t
  • Keep your titles uniform and add a description with links back to your site, twitter, facebook so people can find you
  • Use annotations and create hotspots with links as a call to action
If you are creating for the Interwebs and are NOT building fans or community, ask yourself why not…. are you doing the above? If you are and still not getting anywhere… it’s time to ask a professional how to change things up for you.

Hot off the press! Mingle Media TV Network Announces Expansion into Indie Web Series Productions, Branded Entertainment

MMTVN’s expansion will bring more web series creators together to learn about the business of web series, help produce new series and bring brands in to sponsor shows and build engaging campaigns to new audiences, no matter what screen they watch.

Announcing the Expanded Mingle Media TV Network

Announcing the Expanded Mingle Media TV Network

 

Online media and interactive web TV network, Mingle Media TV, announced today that they have added three new divisions to their Indie entertainment community. The new divisions are focused on production of web series, branded entertainment and red carpet coverage, building awareness of Indie web series with a new weekly screening LIVE broadcast and support for creators, and the business of web series division to support the business side of producing web series. Mingle Media TV is currently the only community that offers live and produced web TV shows along with celebrity reporting with their Red Carpet Report.

Mingle Media TV Network (MMTVN) celebrated its first year in operation on February 8, 2011, and currently broadcasts 70 shows on their site, has produced over 800 video interviews from the red carpet including the Oscars and over 1,500 hour long web TV talk shows. MMTVN distributes their content using social media networks from Facebook to Twitter and syndicates video distribution to the most popular destination sites from YouTube to Daily Motion. They also publish their video content to streaming media set-top boxes such as Boxee and Roku.

The planned expansion will bring the content that is hosted on MMTVN to more platforms such as Google TV, and expanding their current offering for produced content to Apps via Apple, Blackberry and Android formats. MMTVN’s LIVE stream partner, Stickam, has Apps for watching and chatting in real-time which have become quite popular for viewing live web shows along with Facebook and Twitter integration to reach the audience where they are most comfortable watching. Other planned tools will be an integrated program guide with show reminders, check-in and loyalty programs beyond the current Clicker.com integration, and a web series directory and monthly calendar for events, show schedules, premieres and meet-ups around the globe.

MMTVN’s production services expansion will bring the resources together for both creating and marketing Indie projects including bringing together a group of creators, writers, producers and actors who will work together on projects. Red Carpet coverage for hire outside of the traditional events that MMTVN covers will be monetized and the launch of a new daily savings coupon program with a video component called, Daily Savings TV will start across the country.

The Business of Web Series division is both a boot camp and a consulting arm where web series creators can learn how to create business plans and market their projects, how to promote and get publicity along with monetizing their series through sponsorships and product placement deals. MMTVN will offer these services to series that are hosted on their site as part of a partner program being released later this week. Series creators who are not hosted on MMTVN can subscribe to these services through a program fee or hourly consulting fee.

“Mingle Media TV Network is focused on bringing Indie entertainment to the audience, not the screen,” said Stephanie Piche, CEO and Executive Producer of Mingle Media TV. “We support Indie creators by helping them continue to disrupt traditional entertainment and take advantage of the growth of video being watched on all screens. Our goal is to bring in brand sponsors who are looking for niche audiences and want to connect on a more personal level as part of a social TV experience.”

Mingle Media TV has successfully used traditional and social media marketing techniques to build and grow awareness for their community online. Many of the MMTVN shows have national sponsors that benefit from both the live web show audience on Mingle Media TV to the creators own community where daily mentions, blog posts and recommendations are authentic and powerful. Mingle Media TV founder, Stephanie Piche, believes it’s important to bring back sponsorships and use the conversation that social networks offer to build awareness and commerce. Piche has over twenty years experience in bringing startups and products to market and has created and managed branded campaigns with great success and has seen first hand how the power of investing in content not ads builds a brand name authentically and exponentially.

Find out more about these new divisions by going to the Mingle Media TV Network’s new corporate umbrella site at http://www.minglemediatvnetwork.com. If you’re interested in contacting MMTVN for more information, please visit the website and submit a request via email or by phone.

About Mingle Media TV Network

MMTVN is an online media and interactive web TV network that executive produces, curates, and broadcasts 65 weekly web series shows along with entertainment industry event coverage. Our video coverage, web series and live broadcasts are promoted via Twitter, blog posts, Facebook and other popular social networks; in addition to airing live on the iPhone, Blackberry, and Android platforms and syndicated through Blip.TV and over 15 syndication sites including AOL Video, YouTube, Samsung, Vizio, MeeFeedia, Blinkx, Daily Motion, Boxee, Roku and as an iTunes podcast. Our audience reach online is over 250,000 weekly views of our video coverage, web series and live broadcasts and is currently in the top 20,000 websites in the US. MMTVN’s live web TV shows feature lifestyle subject matter experts and social media content providers from celebrities, authors to bloggers including executive producing two shows with Emmy award winners. MMTVN has expanded its curation of web series with a growing number of independently produced shows from science fiction to drama, action to teen soaps now playing on the network. In addition to curating produced webseries, MMTVN is promoting and securing sponsors for INDIE creators. MMTVN also covers Hollywood celebrity and charity events from the red carpet and behind the scenes. MMTVN has covered the Oscars, Emmy’s and Golden Globes events; WIN Awards, HollyShorts, LA Shorts Fest, AOF Fest, Saturn Awards, Streamy Awards, People’s Choice, NAACP, SAG, plus numerous Web Series Premieres and A-list Celebrity Fundraisers. Mingle Media TV is also sponsoring the Audience Choice Category in the New Media Film Festival for Web Series Creators. For more information on MMTVN Entertainment, please visit http://www.minglemediatv.com. For the Business of Web Series, visit www.businessofwebseries.com, for MMTVN productions, visit www.mmtvnproductions.com, and for MMTVN Screenings, visit www.mmtvnscreenings.com.

Content Farm, Scraper Site or Community? Who’s Getting Paid for Your Content Web Series Creators?

Mingle Media TV Network is a member of the online web series community. We support web series, produced, live and have our entertainment reporting division where we cover festivals, red carpets, premiere’s and so on. We have grown our community online to support creators and we co-host weekly #WebSeriesChat with @Slebisodes and we participate in seminars and events held by WebSeriesNetwork.

We have LIVE web talk shows that are in their second year of production with a huge online audience and national sponsors. We are working with and will be rolling out a new program for web series producers to help them build and fund their series later this spring.

What we don’t do is TAKE your content off the web and promote it to bring traffic to our site. We ask you if we can host your series (curate it) we add you to our site, roster, and tweet your series out on a regular basis while exposing you to the daily traffic that come to our live, lifestyle talk shows and red carpet report. We create a branded page for YOUR series, we have links back to your blog, website, twitter and Facebook accounts and we even have Clicker.com check-in so people watching can share your show online. We do NOT put advertising on the content we feed to your show page and you do get those views in your YouTube channel from our site. Win-Win. As we expand our network and roll out our new program for web series creators this will be even more exciting as we want to help build visibility for your work and help you on the business side of the equation.

Mingle Media TV Network also sponsors the Audience Choice Awards for the New Media Film Festival… helping get more visibility for your series during the season leading up to the Festival event held in May in Los Angeles and their sister event in San Francisco in November. The festival also has monetization programs based on your content and the opportunities available.

Why am I writing this?

Today, I saw a tweet that followed the announcement of a partnership between Tubefilter and Sidereel.com. You can read about the community feedback regarding this topic on WebSeriesNetwork by clicking here. I’m not going to rehash that conversation here, what I am going to offer up is the BUSINESS side – reality of what is going on as I have heard many of you not understanding the impact to the community i.e. those out there like Mingle Media TV (using the example from today).

Side Reel Tweet - Tubefilter Partner

Side Reel Tweet - Tubefilter Partner - LINK BAIT

I saw this Tweet a few hours ago… we had 7 LIVE web shows during the past 5 hours so I was a little distracted and now am writing this post and what it means to me.

Mingle Media TV is a BRAND – it is one that we work very hard on developing… we do not endorse SideReel.com nor were we asked to offer our curated content to their site. Why would we? We curate, create, produce and promote content on our site we work long hours and support a community and now SideReel.com is taking our BRAND name and lending it to LINK BAIT (a method to grow traffic to your site using topics that “catch people’s attention”).

Who gets paid? Not Mingle Media TV Network – and not the content creator.

Did that wake you up? Yes, SideReel.com’s Tweet above using MY BRAND to get you to click on their link to their website landing page where TUBEFILTER’s brand was posted in a widget scrolling their feed but no where did you find MY BRAND or MyDamnChannel’s brand. What you did see if you scrolled down further on the page were the thumbnails to the shows that Tubefilter recommends from content on Mingle Media TV and MyDamnChannel. So who did the work to originally contact the CREATOR and get their permission to be on MMTVN? We did.

What’s on the page you linked to from the TWEET? Several display ads. Nothing to watch but then you click on the thumbnail and go to another page with several display ads and the web series. Of course, they have to pay for their site and the “SideReelAdam” Twitter person who link baits you to the site. But are they paying the creator? What deal do they have? Is this how SideReel.com and Tubefilter are supporting webseries? Linkbaits and content farms?

Here’s more of the business side of why this has irritated me and why YOU should also be concerned:

Last week, Google made a massive change to its index, known as the Farmer Update, which affected more than 12% of US search queries. Startup and small business that depend on search engine traffic to thrive and grow might notice some key changes as a result of the Google change:

  • Your rankings may have dropped
  • You may notice decreasing traffic from shorter phrases
  • You may notice your marketing efforts yielding diminishing returns

Who is Google Targeting?

  • Content Farm Examples: Demand Media, eHow, Huffington Post, Mahalo
  • Scraper Website Examples: Websites which scrape or steal content from other sites and then repost it — HMM, SideReel.com?

What does this mean? I’m putting on my propeller hat for this next section.

Search engines want to serve up quality, relevant search results. If you are competing with sites that use YOUR content without links back to YOU they are NOT building your brand, but using it to build theirs. Unless they are revenue sharing with you and you agree to it – you are getting ripped off. Google is taking steps to block or push back these sites so YOUR relevant content shows up on searches. For every site that has YOUR content and no reference back to help YOU build your audience and fan base, you are not #Winning (thanks Charlie Sheen for inspiring the right #word here). There are work arounds to everything and believe me – content farms and scraper sites are not your friends and they will keep changing things around. They have LOTS of ads and link bait people into clicking on an average of six (6) pages for every — ChaChing. Your page, not so much. No links back to your website, facebook, blog, twitter and no revenue share.

What should you do? Well, it doesn’t hurt that your content is being watched but you are not building an audience by linking to them and talking to them using Facebook, Twitter, your blog are you? Were you contacted and asked permission to have your content posted on their site? Are they displaying advertising on the pages to get to your content and NOT sharing that revenue with you? It’s up to you. Are you in this to partner with sites that promote you and do so without making money on your content without a revenue sharing model in place?

One more thing to think about, a Facebook fan is worth $136 on average. If people watch your content on scraper sites and LIKE them, and never know how to “like you” you are losing valuable fans and commerce for sponsorships. As I mentioned above, we will be rolling out a new, exciting program for web series creators who want to make this a business and are members of the MMTVN community. Conversely, banner ads serve up about $3-$10 per thousand views so these content farms and scraper sites need to have people click on 5-6 pages to get to the content they seek so they can serve up 5-6 ads per page x 6 pages (36 ads on average per visit – doesn’t make it hard to have millions of ads served up and paid to them when they link bait and have thousands of key-worded pages for people to click around on – and before you know it no one will see your content there because there is so much on that site it gets buried – so what is the value to you?).

MMTVN is not making money off of content creators on our site by doing this practice, it is not our business model, our focus is to help you build your brand and business… the business of entertainment. Feel free to comment or email me directly with any further questions.

– Stephanie, Executive Producer / CEO, Mingle Media TV Network

Web Series Creators Need to Get Savvy! Continuation of #WebSeriesChat Conversation

As you may know, I’m the co-host of the weekly #WebSeriesChat on Twitter and each week we chat about the business of “web series” in 140 characters. There seems to be a recurring theme in the chat which is somewhat due to new creators finding our weekly chat and some of the regulars still not figuring out all the pieces. So, I thought I’d share some of my knowledge with you in this post and hopefully inspire you to see the glass half full – not empty.

First, I have questions for webseries creators – are you creating art or do you want this to be your business? There is no wrong answer to this question. But this blog post is focused on the creators who want this to be a business – to get paid, sponsored, and continue to create.

There are several elements to launching any “product” and as a creator you need to have a plan and work the plan. As a professional marketing strategist, I spend a lot of time watching and reading trends in the industry that I work in. (In my career I have launched over 35 software/mobile products from startups in Silicon Valley to Fortune 500. You can read my resume at LinkedIn if you’d like to see more.) I consult with a lot of different companies including TV Shows about using social and new media marketing to engage with their target audience and getting sponsor love.

When I started pitching web shows over 2.5 years ago, I had to have some research to support the reasons why the brand / advertiser should sponsor my site / and shows. This is what some people refer to as marketing “spin” and it works if done well and in a way that makes YOU the trusted source. With that said – here are some questions and answers that might help you with your quest to build audience and get sponsored.

Question 1 – How many people do you need to have watching YOUR content to be valuable to an advertiser?

I got pretty frustrated seeing some comments today about needing a HUGE audience to get a sponsor. Not true. If you believe you can’t do something – guess what, you won’t. If you have a good product, a good presentation, know your audience potential and USE the Internet then you can get a sponsor. Now this does not mean you should not be building an audience while you are writing, filming, editing and producing your webseries. You should be a social media expert – you’re creating on the web – use it. Facebook, Twitter, connect with bands on Myspace and make a partnership where you promote their music and they promote your series (no more garageband music for your opening).

Here’s what you need to know – the value of a fan is worth something to the brand. You have fans. 100 – 1,000, 10,000. They have value – especially if you are talking to an advertiser who wants to reach YOUR audience. Let’s say your series is in the Teen Horror genre and you have 1,000 Facebook fans and your series gets 5,000 views an episode.

Value of A Facebook Fan

Value of A Facebook Fan

You find a sponsor who wants to reach the teen audience, you share with them your “social media savvy” i.e. community that you’ve built from your blog, press mentions, video, distribution, Twitter and Facebook activity. And you use these channels to post messages about your sponsors even asking your FANS to LIKE the sponsors… what’s that worth to the sponsor? There are a number of studies that show the engagement of a Facebook fan being greater than any other social media platform out there.

Additionally, these fans are also valuable to the brand this graphic shows the value at over $136 per LIKE. If you use your social media marketing arm and ask your fan base to LIKE your sponsors – and they get 1,000 LIKES from your community – that’s a perceived value of $136,000. Imagine getting 10% of that to create your season 1 of your series and then having a guaranteed season II when you double that audience and the fan base for you and your sponsor?

OH – and here are a few other things to think about when you worry about “video views”… If you are engaging an audience online – they don’t have to watch the video to talk about YOU and your project.

– 10,000 views translate to 10,000 people watched all or part of your video

What it doesn’t tell is how many places that video is embedded on (benefit of YouTube being easy to embed in reviews, articles, blog posts, social networking sites). It also doesn’t tell how many links to the video are out there with comments about the video, how many people on Facebook have seen the brand name associated with your project as the sponsor. It does not tell how many people were exposed to the brand and your project without ever watching the video or what the quality or influence of the viewer is on and offline.

This is where I use the marketing spin… the unknown can be a positive thing.

Oh, here’s ONE more fact for you: the entire Internet digital video market (advertising revenue) is around $1.1 Billion. Guess where $500 million of that comes from? The premium TV shows found on Hulu.com and other sites. There is $60 Billion spent on traditional TV advertising. We’re just getting started in tipping the digital advertising dollars towards digital web content. This means that video advertising inventory is scarce – and offering a brand a special social media engagement might net out more value to them as they are investing in content – banner ads are NOT content.

Online Video Viewership Growth Fast Facts:

  • 32% more people watched video online (Dec ’09 to Dec ’10)
  • 12% more time watching video content in Dec ’10 – i.e. 14 hours average
  • Watching TV online at the networks site grew 82% (CBS, NBC, ABC, Fox)
  • Multi-Screen Viewing Habits are growing TV, Computer, Mobile with 68.2% of US Internet users watching video each month (158.1 million people)

Why you need to get Internet Savvy? The average number of sites that 70% of consumers visit is 20 and only about 16% of Internet consumers are trying new sites… if there are 158 million people watching video online today, you need to start thinking outside of the box to reach them.

Question 2: What’s your genre? Where do people go on the Internet to chat about it?

Fan forums, communities, search Twitter conversations (that’s what the SEARCH bar is for in Twitter) engage with people who are passionate about what your theme is… Start sharing what you are doing, get people to connect with you on Facebook, Twitter, your YouTube channel.

Bottom line – don’t wait until you have produced your series to start engaging with your audience. Use the different social media outlets, post photos, story lines, character info while you’re creating your project – get engagement. You need to get on Internet time… and you need to get savvy about the business of online video.

Question 3: Do you know what a Meta-tag is? Do you use them? Do you ask for comments and Ratings? Do you use Hotspots and Annotations?

I can’t begin to tell you how many videos I have watched on YouTube that just have a name as the title – no description and 2 words in the tags. REALLY? No one will find you in search. Oh and Google is the #1 Search Engine with about 70% of all global searches…. and who is #2? YouTube. No one will find you if no one can find you. Put descriptions and links on your videos – to your website, twitter, facebook – make it easy for people to find you. Use more than 2 keywords in the tags! Use the space in the title to tell people what your video is.

Did you know that 43% of YouTube’s top 100 videos are from YouTube partners? Ray William Johnson has six of the top 20 spots. Do you know how he does this? (1) He asks for comments and ratings with specific questions about what you just watched. ShaneDawsonTV has gotten 70K comments because he asked for them. (2) Incorporate your viewer feedback – you can make your episodes longer, improve sound, lighting or whatever the feedback is and your audience will love you for it – in fact why not do what Ray does and give viewers credit for helping improve his content. (3) Use hotspots and annotations: after a viewer watches your video on YouTube guess what – something “related” comes up and it’s probably NOT something YOU created. When your credits are rolling at the end create an annotation and hotspot to drive people to your website, fan page or twitter. ASK and they will follow you – especially if they liked what you created.

This concludes my blog rant… I hope that it has given you some good food for thought and that next week on #WebSeriesChat you come with some tips for the chat about what you’ve discovered that works for you rather than make blanket statements that you don’t have enough views.

Sean Fitzgerald, Bradford Anderson at the Cupid and Eros Web Series Wrap/Launch Party

Mingle Media TV was invited to come out and cover the Cupid and Eros Wrap Party. The Cupid and Eros web series is about the adventures of Cupid (yes, that cupid) and his best friend Eros. A series about life, love, and godly intervention. Follow the adventures of Love Gods Cupid and Eros as they try to figure out what this thing they create really means and how to find it form themselves when a heart tipped arrow just doesn?t seem to do the trick. Watch the series on Mingle Media TV Network at http://www.minglemediatv.com/CupidandErosWebSer ies.html where you can also see Cupid’s Vlog and webcasts from Eros. There’s even a clip from Olympus Muse (think American Idol). More info on this series can be found at http://www.cupidanderos.com