For more info and to watch our video interviews from the red carpet click here www.redcarpetreporttv.com
Mingle Media TV’s Red Carpet Report and host, Stephanie Pressman, were invited to come out to the 2013 ADCOLOR® Awards & Industry Conference held at The Beverly Hilton in Beverly Hills, CA hosted by CNN anchor, Don Lemon, with Nick Cannon, Bryon Lewis and others to be honored with awards for achievement in bringing diversity to marketing, advertising, media and PR.
Get the Story from the Red Carpet Report Team – follow us on Twitter and Facebook at:
About The ADCOLOR Awards
The ADCOLOR® Awards & Industry Conference is the first cross-industry initiative of its kind. ADCOLOR® serves as a catalyst for the next generation of diversity programs by combining the energy of the marketing, advertising, media and PR industries to identify current issues and opportunities around diversity and inclusion. www.facebook.com/adcolorawardswww.adcolor.orgtwitter.com/AdColor
For more of Mingle Media TV’s Red Carpet Report coverage, please visit our website and follow us on Twitter and Facebook here:
Mingle Media TV and JJ Snyder were invited to come out to the Barnsdall Gallery Theater and cover the 13th Annual WIN (Women’s Image Network) Awards that honor media artists who create dimensional female film and television images advancing equal rights, gender equality and dignity.
The WIN Awards also serve as a media advocacy tool to help liberate women and girls from poverty and injustice. WIN knows that without social parity, world peace, security and sustainable development is in jeopardy. For the first time, The WIN Awards 13 added an Activist Honoree Award and its inaugural recipient is the Dancing With The Stars, eco-friendly and humane designer, Dalia MacPhee.
About the WIN Awards
WIN was founded in 1987 Actress Phyllis Stuart as New York charity, Light Productions, Inc., as a 501c3 non-profit corporation which creates projects to enliven and encourage the community into social action. Operating in California as (WIN) since 1993, Stuart and her team have produced dozens of live events, film festivals, awards shows, television shows and films, employing media advocacy to encourage television, film and advertising artists to create work that create dimensional female media portrayals. Follow the WIN Awards at www.thewinawards.com or LIKE them on Facebook here: www.facebook.com/TheWINAwardsShow
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We’re excited to share news about the upcoming WIN Awards on Friday, the 24th of February at the Barnsdall Art Theatre in Los Angeles.
Last year we covered this event and met some very amazing women… from the singing group Cimorelli, a family performance group of 6 sisters, Christina, Katherine, Lisa, Amy, Lauren, and Dani….
…. to Cheryl Hines.
The Women’s Image Network (WIN) produces The WIN Awards to shape positive public opinion about the value of women and girls by celebrating outstanding film and television that fosters powerful and dimensional female media images.
WIN was founded in 1987 Actress Phyllis Stuart as New York charity, Light Productions, Inc., as a 501c3 non-profit corporation which creates projects to enliven and encourage the community into social action. Operating in California as (WIN) since 1993, Stuart and her team have produced dozens of live events, film festivals, awards shows, television shows and films, employing media advocacy to encourage television, film and advertising artists to create work that create dimensional female media portrayals.
That’s why we’re excited to support this event and WIN. This year they have announced the nominees (as listed below) which cover a range from movies to TV production, directing, acting and more.
This year the Nominees Range from Feature Film to TV and Drama to Comedy
Made For TV Movie / Mini Series
Mildred Pierce (HBO) A Killer Films/ John Wells Production in association with Metro-Goldwyn-Mayer and HBO Miniseries; Directed by: Todd Haynes; Teleplay by: Todd Haynes, Jon Raymond; Based on the Novel by: James M. Cain; Executive Producers: John Wells, Todd Haynes, Christine Vachon, Pamela Koffler; Co-Executive Producer: Ilene S. Landress
Too Big to Fail (HBO) A Spring Creek and A Deuce Three Productions in association with HBO Films; Directed by Curtis Hanson; Written by Peter Gould; Based on the Book written by: Andrew Ross Sorkin; Executive Producers: Paula Weinstein, Jeffrey Levine, Curtis Hanson; Co-Executive Producer: Carol Fenelon; Produced by: Ezra Swerdlow; Co-Producers: Peter Gould, Andrew Ross Sorkin
Taken From Me: The Tiffany Rubin Story(Lifetime) Written by: Michael Bortman, Directed by: Gary Harvey, Producers: Anne Carlucci, Harvey Kahn, Damon Lee, David A. Rosemon
Actress Made For TV Movie / Mini Series
Kate WinsletMildred Pierce (HBO)
Evan Rachel WoodMildred Pierce (HBO)
Diane LaneCinema Verite (HBO)
Taraji P. HensonTaken From Me: The Tiffany Rubin Story (Lifetime)
Elizabeth McGovern Downton Abbey (PBS)
Film / Show Directed By a Woman
Bette MidlerBette Midler: The Showgirl Must Go On (HBO) Encanto Enterprises and Funny Business in association with HBO Entertainment; Director: Bette Midler; Executive Producer: Bette Midler: Producers: Bette Midler, Seanne Farmer; Writers: Bette Midler, Eric Kornfeld, Bruce Vilanch (Additional Material); Original stage production conceived and directed by: Bette Midler
Vera Farmiga Higher Ground (Sony Pictures Classics) BCDF Pictures, Authentic Talent and Literary Management, The Group Entertainment (TGE) Production Company, Ruminant Films Written by: Tim Metcalfe, Carolyn S Briggs (Screenplay), (Carolyn S Briggs (Memoir: “This Dark World”), Director: Vera Farmiga, Producers: Carly Hugo, Claude Dal Farra, Matthew Parker, Renn Hawkey, Jon Rubinstein, Brice Dal Farra, Jonathan Burkhart, Lauren Munsch, Carolyn S Briggs
Liz GarbusBobby Fischer Against The World (HBO) Moxie Firecracker, HBO Documentary Films and LM Media; Director: Liz Garbus Producers: Stanley Buchthal, Liz Garbus, Matthew Justus, Rory Kennedy; Executive Producers: Dan Cogan, Nick Fraser, Maja Hoffmann, Martin Pieper, Sheila Nevins (HBO); Senior Producer: Nancy Abraham (HBO); Co-Producers: Christoph Jorg, David Koh
Shari Springer Berman (Co-Director) Cinema Verite (HBO) A Pariah Production in association with HBO Films; Writer: David Seltzer; Directors: Shari Springer Berman, Robert Pulcini; Executive Producers: Gavin Polone, Zanne Devine; Producer: Karen McCarthy
Laurie-Ann GibsonLady Gaga Presents The Monster Ball Tour: At Madison Square Garden (HBO) Mermaid Films in association with HBO Entertainment; Executive Producers: Lady Gaga, Troy Carter, Vincent Herbert, Jimmy Iovine, Mo Morrison; Co-Producer: Steven Johnson; Creative Producer: Nicole Ehrlich
Reality Series
Joan & Melissa: Joan Knows Best? (WEtv) Executive Producers: Charles Steenveld, Barry Poznick, John Stevens; Co-Executive Producers: Joan Rivers, Melissa Rivers, Robert Caplain; Executive Producers (WE tv): Annabelle McDonald, John Miller
How Do I Look?(Style Network) Executive Producers: Riaz Patel; Taylor Hennessey; Renee Simon; Co-Executive Producer: Camilla Rahaman; Supervising Producers: David Price, David Garfield; Producers: Samantha Hackett; Ashley Loewen; Coordinating Producers: Sal Ruggiero; Associate Producer, Andrew Hunter
Project Runway(Lifetime) Harvey Weinstein, Bob Weinstein, Meryl Poster, Jonathan Murray, Sara Rea, Heidi Klum, Jane Cutler, Desiree Gruber, Rob Sharenow, Gena McCarthy, David Hillman, Barbara Schneeweiss, Colleen Sands, Gil Goldschein
E! Investigates: Teen Suicide (E! Entertainment) Executive Producer: Suzanne Ross, Host And Correspondent: Laura Ling, Supervising Producer: Carey Zeiser, Producer: Randy Ferrell, Segment Producer: Dan Masek
Kimora: Life In The Fab Lane(Style Network) Executive Producers: Ken Druckerman, Banks Tarver, Kimora Lee Simmons, Mike Nichols, Sarah Weidman (The Style Network); Co-Executive Producer: Tracy Mazuer
Documentary Film
Triangle: Remembering The Fire (HBO) Blowback Productions for HBO Documentary Films; Directed by: Daphne Pinkerson; Produced by Daphne Pinkerson and Marc Levin; Written by Michael Hirsch, Richard Lowe and Daphne Pinkerson; Edited by Richard Lowe & Christopher K. Walker; Line Producer: Kara Rozansky, “Scenes from “The Triangle Factory Fire Scandal” Directed by Mel Stuart; Senior Producer: Nancy Abraham (For HBO); Executive Producer: Sheila Nevins (For HBO); Narrated by Tovah Feldshuh
Wishful Drinking (HBO) A World of Wonder Productions in association with HBO Documentary Films; Directors: Fenton Bailey, Randy Barbato; Writer: Carrie Fisher; Stars: Carrie Fisher; Producers: Fenton Bailey, Randy Barbato; Co-Producer: Mona Card; Senior Producer: Lisa Heller (For HBO); Executive Producer: Sheila Nevins (For HBO)
Sex Crimes Unit (HBO) Jackson Films and HBO Documentary Films; Director: Lisa F. Jackson; Producer: Lisa F. Jackson; Co-Producer: Jennifer Ollman; Senior Producer: Nancy Abraham (For HBO); Executive Producer: Sheila Nevins (For HBO)
Gloria: In Her Own Words (HBO) HBO Documentary Films and Kunhardt McGee Productions; Director: Peter Kunhardt; Producers: Peter Kunhardt, Sheila Nevins; Executive Producer: Dyllan McGee (Kunhardt McGee Productions); Supervising Producer: Jacqueline Glover (For HBO)
Love Crimes of Kabul (HBO) HBO Documentary Films; Director: Tanaz Eshaghian; Producer: Tanaz Eshaghian; Co-Producer: Christoph Jorg; Local Afghan Producer: Ali Ahmad Safi; Supervising Producer: Sara Bernstein (For HBO); Executive Producer: Sheila Nevins (For HBO)
Film / Show Produced By a Woman
Kris JennerKeeping Up With The Kardashians (E! Entertainment) Kris Jenner Keeping Up With The Kardashians (E! Entertainment) Executive Producers: Ryan Seacrest, Jonathan Murray, Jeff Jenkins, Farnaz Farjam-Chazan, Kris Jenner, Gil Goldschein, Co-Executive Producer: Melissa Bidwell
Toni Braxton, Tamar Braxton, Jane LipsitzBraxton Family Values (WEtv) Magical Elves; Executive Producers: Julio Kollerbohm, Tamar Braxton, Jane Lipsitz, Toni Braxton, Dan Cutforth, Vincent Herbert, Gaylen Gawlowski, Troy Carter, John Miller (WE), Annabelle McDonald (WE)
Bette MidlerBette Midler: The Showgirl Must Go On (HBO)Encanto Enterprises and Funny Business in association with HBO Entertainment; Executive Producer: Bette Midler: Producers: Bette Midler, Seanne Farmer; Writers: Bette Midler, Eric Kornfeld, Bruce Vilanch (Additional Material); Original Stage Production Conceived and Directed by: Bette Midler
Lady Gaga Lady Gaga Presents The Monster Ball Tour: At Madison Square Garden (HBO) Mermaid Films in association with HBO Entertainment; Executive Producers: Lady Gaga, Troy Carter, Vincent Herbert, Jimmy Iovine, Mo Morrison, Co-Producer: Steven Johnson, Creative Producer: Nicole Ehrlich
Gay Rosenthal, Carrie Franklin, Sarah Weidman, Brittany DanielRuby (Style Network) Gay Rosenthal Productions, Executive Producers: Gay Rosenthal, Carrie Franklin, Sarah Weidman (The Style Network), Paul Barrosse, Nicholas Caprio, Brittany Daniel, Tim Puntillo, Supervising Producer: Natalie Aaron; Producer: Ruby Gettinger
Drama Series
Private Practice Did You Hear What Happened To Charlotte King (ABC) Mark Gordon Company, Shondaland; Creator: Shonda Rhimes; Written by: Shonda Rhimes, Directed by: Allison Liddi-Brown; Executive Producers: Mark Tinker, Craig Turk, Steve Blackman, Shonda Rhimes, Betsy Beers, Mark R. Gordon; Co-Executive Producers: Jennifer Cecil, Barbie Kligman, Ann Kindberg; Supervising Producers: Fred EinesmanAyanna Floyd-Ohl; Producers: Hans Van Doornewaard, Karen Wyscarver, Sanford Golden; Co-Producers: Chris Van Dusen, David Glazier
The Good Wife In Sickness (CBS) CBS Television Studios, King Size Productions, Scott Free Productions; Creators: Michelle King, Robert King; Executive Producers: Robert King, Michelle King, Tony Scott, Ridley Scott, David W. Zucker, Brooke Kennedy, Writers: Robert King & Michelle King (Teleplay), Steve Lichtman (Story By), Director: Felix Enriquez Alcala
Army Wives Movement To Contact (Lifetime) ABC Television Studios, Mark Gordon Company; Creator: Katherine Fugate; Writer: Rebecca Dameron; Director: John Kretchmer; Executive Producers: Mark R. Gordon, Deborah Spera, Jeff Melvoin; Co-Executive Producers: John Kretchmer, Debra Fordham; Consulting Producers: Marshall Persinger, James Stanley; Supervising Producer: Karen Maser; Producer: Barbara D’Alessandro
HawthoRNe: For Better Or Worse (TNT) Sony Pictures Television; Creator: John Masius, Executive Producers: Jada Pinkett Smith, Jamie Tarses, Jeff Rake, Arvin Brown, Mikael Salomon, Showrunner: Sarah Thorp, Co-Executive Producer: Bill Chais
Actress Drama Series
Debra Winger In Treatment: Frances, Week 4
Julianna MarguliesThe Good Wife: In Sickness
Anna PaquinTrue Blood: She’s Not There
Jada Pinkett SmithHawthoRNe: For Better Or Worse
Lena HeadeyGame of Thrones: The Kingsroad
Comedy Series
Drop Dead Diva (Lifetime) Sony Pictures Television, Storyline Entertainment, Executive Producers: Josh Berman, Craig Zadan, Neil Meron, Alex Taub, Co-Executive Producers Bob Wilson and Jamie Babbit Consulting Producers: Amy Engelberg, Wendy Engelberg and Bill Fordes
Raising Hope20th Century Fox Television, Amigos de Garcia Productions; Creator: Greg Garcia, Executive Producers: Greg Garcia; Co-Executive Producers: Michael A Mariano, Bobby Bowman, Michael Pennie, Christine Zander
Curb Your Enthusiasm (HBO) HBO Entertainment; Creator: Larry David; Executive Producers: Larry David, Jeff Garlin , Gavin Polone, Alec Berg, David Mandel, Jeff Schaffer, Larry Charles, Tim Gibbons, Erin OÕMalley; Producer: Laura Streicher; Co-Producer: Megan Murphy
Chelsea Lately (E! Entertainment) 3 Arts Entertainment, Curly One Productions; Executive Producers: Corin Nelson, Chelsea Handler Mark Schulman; Co-Executive Producer: Peter Johansen; Supervising Producer; Heather McDonald; Story Producers: Sue Murphy, Dora Mendoza; Producers: Deb Cullen, Dan Isaacson
Parks And Recreation(NBC) Universal Television, Deedle-Dee Productions, 3 Arts Entertainment Creators/Executive Producers/Showrunners: Greg Daniel, Michael Schur, Consulting Producers: Tucker Cawley, Norm Hiscock, Mike Scully, Producers: Morgan Sackett, Amy Poehler, Greg Daniels, Executive Story Editor: Daniel J Goor, Story Editor: Rachel Axler
Actress Comedy Series
Joan RiversFashion Police
Martha Plimpton Raising Hope
Brooke ElliottDrop Dead Diva
Amy Poehler Parks And Recreation
Chelsea HandlerAfter Lately
Actress Feature Film
Emily WatsonWar Horse
Vera FarmigaHigher Ground
Viola DavisThe Help
Emma StoneThe Help
Ellen Barkin Another Happy Day
Feature Film
Higher Ground(Sony Pictures Classics) BCDF Pictures, Authentic Talent and Literary Management, The Group Entertainment (TGE) Production Company, Ruminant Films Written by: Tim Metcalfe, Carolyn S Briggs (Screenplay), (Carolyn S Briggs (Memoir: “This Dark World”), Director: Vera Farmiga, Producers: Carly Hugo, Claude Dal Farra, Matthew Parker, Renn Hawkey, Jon Rubinstein, Brice Dal Farra, Jonathan Burkhart, Lauren Munsch, Carolyn S Briggs
War Horse(Dreamworks Studios) DreamWorks Studios, Kennedy/Marshall Company, Amblin Entertainment; Writers: Lee Hall, Richard Curtis (Screenplay), Michael Morpurgo (Novel), Nick Stafford (Play), Director: Steven Spielberg Producers: Steven Spielberg, Kathleen Kennedy, Adam Somner, Tracey Seaward, Frank Marshall, Revel Guest
The Help(Dreamworks Studios) Reliance Big Entertainment, Participant Media, Image Nation, 1492 Pictures, Harbinger Pictures, Touchstone Pictures; Producer: Brunson Green. Chris Columbus, Michael Barnathan; Executive Producers: Mark Radcliffe, Tate Taylor, L. Dean Jones, Jr., Nate Berkus, Jennifer Blum, John Norris, Jeff Skoll, Mohamed Kalaf-Al-Mazrouei; Writers: Tate Taylor (screenplay) Kathryn Stockett (novel), Director: Tate Taylor
Another Happy Day(Phase Four Films) Mandalay Pictures, DIMS Film LLC, Parts and Labor, Princess Pictures, Cineric Inc; Sam Levinson, Writer/Director, Producers: Celine Rattray, Todd Traina, Johnny Lin, Michael Nardelli, Salli Newman, Pamela L. Fielder, Ellen Barkin, Co-Producers: Cindy Tolan, Todd J Labarowski, Anne O’Sheas
MMTVN’s expansion will bring more web series creators together to learn about the business of web series, help produce new series and bring brands in to sponsor shows and build engaging campaigns to new audiences, no matter what screen they watch.
Announcing the Expanded Mingle Media TV Network
Online media and interactive web TV network, Mingle Media TV, announced today that they have added three new divisions to their Indie entertainment community. The new divisions are focused on production of web series, branded entertainment and red carpet coverage, building awareness of Indie web series with a new weekly screening LIVE broadcast and support for creators, and the business of web series division to support the business side of producing web series. Mingle Media TV is currently the only community that offers live and produced web TV shows along with celebrity reporting with their Red Carpet Report.
Mingle Media TV Network (MMTVN) celebrated its first year in operation on February 8, 2011, and currently broadcasts 70 shows on their site, has produced over 800 video interviews from the red carpet including the Oscars and over 1,500 hour long web TV talk shows. MMTVN distributes their content using social media networks from Facebook to Twitter and syndicates video distribution to the most popular destination sites from YouTube to Daily Motion. They also publish their video content to streaming media set-top boxes such as Boxee and Roku.
The planned expansion will bring the content that is hosted on MMTVN to more platforms such as Google TV, and expanding their current offering for produced content to Apps via Apple, Blackberry and Android formats. MMTVN’s LIVE stream partner, Stickam, has Apps for watching and chatting in real-time which have become quite popular for viewing live web shows along with Facebook and Twitter integration to reach the audience where they are most comfortable watching. Other planned tools will be an integrated program guide with show reminders, check-in and loyalty programs beyond the current Clicker.com integration, and a web series directory and monthly calendar for events, show schedules, premieres and meet-ups around the globe.
MMTVN’s production services expansion will bring the resources together for both creating and marketing Indie projects including bringing together a group of creators, writers, producers and actors who will work together on projects. Red Carpet coverage for hire outside of the traditional events that MMTVN covers will be monetized and the launch of a new daily savings coupon program with a video component called, Daily Savings TV will start across the country.
The Business of Web Series division is both a boot camp and a consulting arm where web series creators can learn how to create business plans and market their projects, how to promote and get publicity along with monetizing their series through sponsorships and product placement deals. MMTVN will offer these services to series that are hosted on their site as part of a partner program being released later this week. Series creators who are not hosted on MMTVN can subscribe to these services through a program fee or hourly consulting fee.
“Mingle Media TV Network is focused on bringing Indie entertainment to the audience, not the screen,” said Stephanie Piche, CEO and Executive Producer of Mingle Media TV. “We support Indie creators by helping them continue to disrupt traditional entertainment and take advantage of the growth of video being watched on all screens. Our goal is to bring in brand sponsors who are looking for niche audiences and want to connect on a more personal level as part of a social TV experience.”
Mingle Media TV has successfully used traditional and social media marketing techniques to build and grow awareness for their community online. Many of the MMTVN shows have national sponsors that benefit from both the live web show audience on Mingle Media TV to the creators own community where daily mentions, blog posts and recommendations are authentic and powerful. Mingle Media TV founder, Stephanie Piche, believes it’s important to bring back sponsorships and use the conversation that social networks offer to build awareness and commerce. Piche has over twenty years experience in bringing startups and products to market and has created and managed branded campaigns with great success and has seen first hand how the power of investing in content not ads builds a brand name authentically and exponentially.
Find out more about these new divisions by going to the Mingle Media TV Network’s new corporate umbrella site at http://www.minglemediatvnetwork.com. If you’re interested in contacting MMTVN for more information, please visit the website and submit a request via email or by phone.
About Mingle Media TV Network
MMTVN is an online media and interactive web TV network that executive produces, curates, and broadcasts 65 weekly web series shows along with entertainment industry event coverage. Our video coverage, web series and live broadcasts are promoted via Twitter, blog posts, Facebook and other popular social networks; in addition to airing live on the iPhone, Blackberry, and Android platforms and syndicated through Blip.TV and over 15 syndication sites including AOL Video, YouTube, Samsung, Vizio, MeeFeedia, Blinkx, Daily Motion, Boxee, Roku and as an iTunes podcast. Our audience reach online is over 250,000 weekly views of our video coverage, web series and live broadcasts and is currently in the top 20,000 websites in the US. MMTVN’s live web TV shows feature lifestyle subject matter experts and social media content providers from celebrities, authors to bloggers including executive producing two shows with Emmy award winners. MMTVN has expanded its curation of web series with a growing number of independently produced shows from science fiction to drama, action to teen soaps now playing on the network. In addition to curating produced webseries, MMTVN is promoting and securing sponsors for INDIE creators. MMTVN also covers Hollywood celebrity and charity events from the red carpet and behind the scenes. MMTVN has covered the Oscars, Emmy’s and Golden Globes events; WIN Awards, HollyShorts, LA Shorts Fest, AOF Fest, Saturn Awards, Streamy Awards, People’s Choice, NAACP, SAG, plus numerous Web Series Premieres and A-list Celebrity Fundraisers. Mingle Media TV is also sponsoring the Audience Choice Category in the New Media Film Festival for Web Series Creators. For more information on MMTVN Entertainment, please visit http://www.minglemediatv.com. For the Business of Web Series, visit www.businessofwebseries.com, for MMTVN productions, visit www.mmtvnproductions.com, and for MMTVN Screenings, visit www.mmtvnscreenings.com.
Mingle Media TV Network is a member of the online web series community. We support web series, produced, live and have our entertainment reporting division where we cover festivals, red carpets, premiere’s and so on. We have grown our community online to support creators and we co-host weekly #WebSeriesChat with @Slebisodes and we participate in seminars and events held by WebSeriesNetwork.
We have LIVE web talk shows that are in their second year of production with a huge online audience and national sponsors. We are working with and will be rolling out a new program for web series producers to help them build and fund their series later this spring.
What we don’t do is TAKE your content off the web and promote it to bring traffic to our site. We ask you if we can host your series (curate it) we add you to our site, roster, and tweet your series out on a regular basis while exposing you to the daily traffic that come to our live, lifestyle talk shows and red carpet report. We create a branded page for YOUR series, we have links back to your blog, website, twitter and Facebook accounts and we even have Clicker.com check-in so people watching can share your show online. We do NOT put advertising on the content we feed to your show page and you do get those views in your YouTube channel from our site. Win-Win. As we expand our network and roll out our new program for web series creators this will be even more exciting as we want to help build visibility for your work and help you on the business side of the equation.
Mingle Media TV Network also sponsors the Audience Choice Awards for the New Media Film Festival… helping get more visibility for your series during the season leading up to the Festival event held in May in Los Angeles and their sister event in San Francisco in November. The festival also has monetization programs based on your content and the opportunities available.
Why am I writing this?
Today, I saw a tweet that followed the announcement of a partnership between Tubefilter and Sidereel.com. You can read about the community feedback regarding this topic on WebSeriesNetwork by clicking here. I’m not going to rehash that conversation here, what I am going to offer up is the BUSINESS side – reality of what is going on as I have heard many of you not understanding the impact to the community i.e. those out there like Mingle Media TV (using the example from today).
Side Reel Tweet - Tubefilter Partner - LINK BAIT
I saw this Tweet a few hours ago… we had 7 LIVE web shows during the past 5 hours so I was a little distracted and now am writing this post and what it means to me.
Mingle Media TV is a BRAND – it is one that we work very hard on developing… we do not endorse SideReel.com nor were we asked to offer our curated content to their site. Why would we? We curate, create, produce and promote content on our site we work long hours and support a community and now SideReel.com is taking our BRAND name and lending it to LINK BAIT (a method to grow traffic to your site using topics that “catch people’s attention”).
Who gets paid? Not Mingle Media TV Network – and not the content creator.
Did that wake you up? Yes, SideReel.com’s Tweet above using MY BRAND to get you to click on their link to their website landing page where TUBEFILTER’s brand was posted in a widget scrolling their feed but no where did you find MY BRAND or MyDamnChannel’s brand. What you did see if you scrolled down further on the page were the thumbnails to the shows that Tubefilter recommends from content on Mingle Media TV and MyDamnChannel. So who did the work to originally contact the CREATOR and get their permission to be on MMTVN? We did.
What’s on the page you linked to from the TWEET? Several display ads. Nothing to watch but then you click on the thumbnail and go to another page with several display ads and the web series. Of course, they have to pay for their site and the “SideReelAdam” Twitter person who link baits you to the site. But are they paying the creator? What deal do they have? Is this how SideReel.com and Tubefilter are supporting webseries? Linkbaits and content farms?
Here’s more of the business side of why this has irritated me and why YOU should also be concerned:
Last week, Google made a massive change to its index, known as the Farmer Update, which affected more than 12% of US search queries. Startup and small business that depend on search engine traffic to thrive and grow might notice some key changes as a result of the Google change:
Your rankings may have dropped
You may notice decreasing traffic from shorter phrases
You may notice your marketing efforts yielding diminishing returns
Who is Google Targeting?
Content Farm Examples: Demand Media, eHow, Huffington Post, Mahalo
Scraper Website Examples: Websites which scrape or steal content from other sites and then repost it — HMM, SideReel.com?
What does this mean? I’m putting on my propeller hat for this next section.
Search engines want to serve up quality, relevant search results. If you are competing with sites that use YOUR content without links back to YOU they are NOT building your brand, but using it to build theirs. Unless they are revenue sharing with you and you agree to it – you are getting ripped off. Google is taking steps to block or push back these sites so YOUR relevant content shows up on searches. For every site that has YOUR content and no reference back to help YOU build your audience and fan base, you are not #Winning (thanks Charlie Sheen for inspiring the right #word here). There are work arounds to everything and believe me – content farms and scraper sites are not your friends and they will keep changing things around. They have LOTS of ads and link bait people into clicking on an average of six (6) pages for every — ChaChing. Your page, not so much. No links back to your website, facebook, blog, twitter and no revenue share.
What should you do? Well, it doesn’t hurt that your content is being watched but you are not building an audience by linking to them and talking to them using Facebook, Twitter, your blog are you? Were you contacted and asked permission to have your content posted on their site? Are they displaying advertising on the pages to get to your content and NOT sharing that revenue with you? It’s up to you. Are you in this to partner with sites that promote you and do so without making money on your content without a revenue sharing model in place?
One more thing to think about, a Facebook fan is worth $136 on average. If people watch your content on scraper sites and LIKE them, and never know how to “like you” you are losing valuable fans and commerce for sponsorships. As I mentioned above, we will be rolling out a new, exciting program for web series creators who want to make this a business and are members of the MMTVN community. Conversely, banner ads serve up about $3-$10 per thousand views so these content farms and scraper sites need to have people click on 5-6 pages to get to the content they seek so they can serve up 5-6 ads per page x 6 pages (36 ads on average per visit – doesn’t make it hard to have millions of ads served up and paid to them when they link bait and have thousands of key-worded pages for people to click around on – and before you know it no one will see your content there because there is so much on that site it gets buried – so what is the value to you?).
MMTVN is not making money off of content creators on our site by doing this practice, it is not our business model, our focus is to help you build your brand and business… the business of entertainment. Feel free to comment or email me directly with any further questions.
– Stephanie, Executive Producer / CEO, Mingle Media TV Network
Mingle Media TV Network 