New Live Streaming Show Launches “Mingle Media Momma TV” hosted by Five Top Lifestyle Mom Bloggers

The “new” Mingle Media Momma TV #MMMTV show is a live, streaming web TV show featuring 5 unique moms with 5 strong opinions covering fashion, beauty, fitness and nutrition, with personal videos, behind the scenes, special guests and weekly giveaways.

Mingle Media Momma TV

Mingle Media Momma TV

Online media and interactive web TV network, Mingle Media TV, announced today that beginning Wednesday, June 14th 2011 they will be broadcasting the live streaming video web TV talk show entitled “Mingle Media Momma TV” weekly at 8:00 PM EST / 5:00 PM PST at http://www.minglemediatv.com/minglemediamommatv.html. “Mingle Media Momma TV” will air LIVE while simulcasting on the iPhone, Blackberry, Android, and other smart phones via the free Stickam.com app and archived for on-demand replay through Blip.TV, Boxee, and Roku or as an iTunes podcast.

The new Mingle Media Momma TV Weekly Hour Long LIVE Streaming Show will be hosted by:

* Bailey Vincent Clark of Makeover Momma: Bailey is a homeschooling, work-at-home mother of two girls under the age of 5. She plans on adopting more kids in her future (hopefully) and talks about her child’s special needs, relationships and healthy lifestyle changes with zero filter.

* Linda Rihani of Baby To Be TV: Linda Rihani (successful host of the popular show Baby To Be TV) is infamous for her personal Vlogs and video of reviews of the best in baby products. Proud mother of two little ones (a boy and a girl), she is an experienced 3D/4D Ultra Sound Technician (so trust me, she knows babies!)

* Lara Dipaola of Chicken Nuggets of Wisdom: Founder of Chicken Nuggets of Wisdom and mother of 4 (spanning from teenage to toddler), Lara is not only an experienced writer and parent, but takes on motherhood with humor. She lives by the Marilyn Monroe quote “it is better to be ridiculous than absolutely boring”… and that’s why I love her!

* Jennifer Gerlock of Hip As I Wanna Be: Even though we love to tease her for being a former beauty queen and running marathons (yes, she really is that cool), Jennifer is best known for her insightful website Hip As I Wanna Be. She documents her beauty, heath, business and parenting pursuits (she is the mother of 10 and 12 year old boys!)

* Kristi Bartlett of Creative Kristi: Kristi isn’t just creative because of her amazing crafting abilities and blogging skills, but also because she is a stay-at-home-mom of two (under the age of 3- eek!), and a military wife to boot (she deserves a medal already). Her personal motto is: “When life hands you lemons….. decorate with them!”

“We’re excited that two of our existing shows have teamed up and added three more hosts to bring an hour of lifestyle programming – mommy style to a broader audience each week,” says Stephanie Piche, founder and CEO of Mingle Media TV. “Our audience loved interacting live with Linda and Bailey on their weekly shows and the addition of Jennifer, Lara, and Kristi will round out the topics and reach a larger group of women who want to connect socially while being entertained.”

Watch “Mingle Media Momma TV” weekly at 8:00 PM EST / 5:00 PM PST athttp://www.minglemediatv.com/minglemediamommatv.html, to view the show and chat live with hosts, Linda, Bailey, Jennifer, Lara, Kristi, and the other members in the audience via text and video chat. To find out more about “Mingle Media Momma TV”  visit their site athttp://www.makeovermomma.com/makeover-momma-tv/.

Mingle Media TV has successfully used traditional and social media marketing techniques to build and grow awareness for their community online. Many of the MMTVN shows have national sponsors that benefit from both the live web show audience on Mingle Media TV to the creators own community where daily mentions, blog posts and recommendations are authentic and powerful. Mingle Media TV founder, Stephanie Piche, believes it’s important to bring back sponsorships and use the conversation that social networks offer to build awareness and commerce. Piche has over twenty years experience in bringing startups and products to market and has created and managed branded campaigns with great success and has seen first hand how the power of investing in content not ads builds a brand name authentically and exponentially.

About Mingle Media TV
MMTVN is an online media and interactive web TV network that executive produces, curates, and broadcasts 75 weekly web series shows along with entertainment industry event coverage. Our video coverage, web series and live broadcasts are promoted via Twitter, blog posts, Facebook and other popular social networks; in addition to airing live on the iPhone, Blackberry, and Android platforms and syndicated through Blip.TV and over 15 syndication sites including AOL Video, YouTube, Samsung, Vizio, MeeFeedia, Blinkx, Daily Motion, Boxee, Roku and as an iTunes podcast. Our audience reach online is over 250,000 weekly views of our video coverage, web series and live broadcasts and are currently in the top 20,000 websites in the US. MMTVN’s live web TV shows feature lifestyle subject matter experts and social media content providers from celebrities, authors to bloggers including executive producing two shows with Emmy award winners. MMTVN has expanded its curation of web series with a growing number of independently produced shows from science fiction to drama, action to teen soaps now playing on the network. In addition to curating produced webseries, MMTVN is promoting and securing sponsors for INDIE creators. MMTVN also covers Hollywood celebrity and charity events from the red carpet and behind the scenes. MMTVN has covered the Oscars on the Red Carpet along with Golden Globes, IPTVFest, HollyShorts, LA Shorts Fest, AOF Fest, Daytime Emmys, Saturn Awards, Streamy Awards, People’s Choice, NAACP, SAG , plus numerous Web Series Premieres and A-list Celebrity Fundraisers. Mingle Media TV is also sponsoring the Audience Choice Category in the New Media Film Festival for Web Series Creators. For more information, please visit http://www.minglemediatvnetwork.com.

Chrissy Carew, MMTVN Show Host, Author, Coach, Inducted into the ICF-NE Hall of Fame

Chrissy Carew

Chrissy Carew

Chrissy Carew, founder of Insightful Player™the bold movement of hope for our nation’s youth, received the highest honor of her peers when she was inducted into the International Coaching Federation (ICF) New England Chapter’s newly-established Hall of Fame on Monday night, June 13 at the Chapter’s awards ceremony at Bentley University in Waltham, MA.

ICF-NE has created the ICF-NE Hall of Fame as a way to honor the personal and business coaches who have demonstrated their exemplary coaching skills as well as served as an ambassador to the coaching community, industry and world. These select few serve as models for ICF-NE membership and the coaching community. Carew was joined by Cheryl Richardson and Wendy Capland as the first Hall of Fame inductees.

The ICF is a nonprofit and is the leading global organization dedicated to advancing the Coaching profession (personal and business coaching).  ICFNE is the largest ICF chapter in the world. The criteria for selection to the Hall of Fame were the individual had to be a Master Certified Coach; contribute to the local and national ICF chapters-Carew was on the Board of both; and make significant contributions and impact the community efforts to promote coaching to the business community.

Based in Nashua, NH, Carew is a Personal and Business Coach and Trainer. She is an International Coach Federation (ICF) Master Certified Coach (MCC). This prestigious credential puts her in the top one percent of coaches world-wide. She is a Coach U Professional Mentor Coach and veteran Trainer.

“I love coaching trailblazers and I’m honored and deeply touched  to be inducted into the first class of Hall of Fame coaches,” said Carew.  My clients are people who are driven by a compelling vision to make this world a much better place. They have an indomitable will to maximize their talents so they can make a positive difference in the lives of others. They are visionaries who persevere in good times and in bad times. They are strong leaders who are brave, resilient, passionate, focused, upbeat, generous, kindhearted and humble. When they fall down (we all do), they dust themselves off, get right back up, glean lessons learned and move forward with more gusto.”

Carew founded Insightful Player™ with a vision of providing an answer to a crucial worldwide calling for messages of hope that provoke positive actions.  The Insightful Player™ team members are individuals that believed in themselves and relentlessly pursued their most far-reaching dreams, which resulted in a career in the National Football League. The Insightful Player.com website features the inspirational stories of 32 current and former NFL players, each of whom overcame great obstacles and hardships to become not just fine athletes, but through their values and their life experiences, became extraordinary individuals that serve as an inspiration to us all, especially children.

Carew has secured a book deal with Morgan James Publishing to publish theses inspirational stories of 32 current and former NFL players. The book is expected to be released in late August.  She hosts a weekly online Insightful Player television show on MingleMediaTV.com.

She is the past Vice President of the International Coach Federation (ICF), served three terms on the Board of Directors and six terms as the Public Relations and Marketing Chair. She is a coaching pioneer who spearheaded high-impact public relations campaigns that resulted in the gargantuan growth of the coaching industry. She created, produced and hosted a coaching radio show and was featured in a weekly coaching segment on ABC’s WMUR TV News.

Chrissy and her husband, Kip have five rescue dogs and one rescue cat and reside in Nashua, NH.

For more information on Insightful Player visit www.insightfulplayer.com. For information on the ICF-NE Awards ceremony, visit http://icfne.org/gratitude-awards-gala/.

 

Bengals Free Agent Tight End Reggie Kelly to Make Encore Appearance on Insightful Player™ Television Show Tonight on MingleMediaTV.com

Bengals Free Agent Tight End Reggie Kelly to make encore guest appearance on Insightful Player™ Television Show on MingleMediaTV.com

Tuesday, May 31, 2011 – 7 PM EST
Watch LIVE here today: http://www.minglemediatv.com/insightfulplayertv.html

Cincinnati Bengals

Cincinnati Bengals Tight End - Reggie Kelly

Cincinnati Bengals Free Agent Tight End Reggie Kelly, one of 32 current and former NFL players recognized as Insightful Players will make an encore appearance  on the new weekly Insightful Player online show on MingleMediaTV tonight May 31 at 7 p.m. ET. Mingle Media TV produces and broadcasts over 40 hours of web series and event coverage each week.  Kelly was well-received as the debut guest on the show back in April and was asked back for another appearance.

Chrissy Carew, a Master Certified personal and business coach based in Nashua, NH founded Insightful Player™ in April 2010 with a vision of providing an answer to a crucial worldwide calling for messages of hope that provoke positive actions.  “Reggie did such a great job on our first show and we received so much positive feedback that we wanted to have him on again as soon as possible,” said Carew.

The Insightful Player™ team members, like Kelly, are individuals that believed in themselves and relentlessly pursued their most far-reaching dreams, which resulted in a career in the National Football League. The Insightful Player.com website features the inspirational stories of 32 current and former NFL players, each of whom overcame great obstacles and hardships to become not just fine athletes, but through their values and their life experiences, became extraordinary individuals that serve as an inspiration to us all.

Kelly will discuss his new book “Prepared” with Barton Green. From the first backyard training camp, the Garden of Eden, to the grassy scrimmage line of an NFL faceoff, Reggie Kelly explores the timeless lessons that shape the three ever-developing parts of mankind: the Body, Mind and Spirit.

The short-version of Reggie Kelly’s Insightful Player story is available on InsightfulPlayer.com. The full-length version will appear in the Insightful Player book that will be published by Morgan-James Publishing this summer.

Following is an excerpt of Kelly’s story on Insightful Player.com:

Reggie, called “Reverend” by his teammates, grew up in Aberdeen, Mississippi, population 6,000. He was raised by loving yet strict Christian parents. When he gave his life to Christ as a young boy he was concerned what other kids would think. Reggie said, “I decided to put Christ on the back burner, all for the sake of popularity.  By the time I got to high school I did whatever I could to fit in and this included partying and drinking. I wanted to be the ‘big dog.’  I actually believed I was really cool.”

What he didn’t realize was that he wasn’t being true to who he really was. This created emptiness inside. He wasn’t ready to face that so he partied even harder instead.

When he got to college at Mississippi State, he felt like a fish out of water. No one knew who he was and he decided he was going to get back on top fast. His partying intensified and soon he was once again known as the “big dog.” But the emptiness didn’t go away.

By the time Reggie was a sophomore, he was exhausted from trying to please everyone and trying to prove how cool he was. He decided to give Jesus a try.

“In my rookie year in Atlanta, the great fullback Bob Christian took me under his wing. He was a man of God and was well respected by everyone. He decided that he was going to teach me how to be a pro.  He also was going to teach me how to be a man of God and apply it to football.

“Bob’s example helped me realize that God placed me on earth to encourage everyone to be the best they can be.”

A good example came when Reggie was injured in training camp during the 2009 pre-season. In 10 seasons, he had suffered only one other injury and missed just four games. He was sure he’d bounce back this time, too, and was “heartbroken” when he learned he would be out for the season. Instead of wallowing in self-pity, he decided to figure out how he could still help the team. So he concentrated on helping the younger players by becoming a role model for how to handle adversity.

Reggie believes that God gave him the NFL platform to have a positive impact on kids.  He helps them realize that they can achieve anything they desire regardless of their situation. He says, “Life isn’t always fair, but whatever hand you’re dealt, just play it.”

Reggie is married to his high school sweetheart, Sheila. They have two children – daughter Kyla, six, and son Kavan, four.

Other Insightful Players include: Rashied Davis (Bears), Jerricho Cotchery (Jets), Aaron Kampman (Jaguars), Steve Grogan (Patriots), Roger Staubach (Cowboys), Devin McCourty (Patriots) and Jason McCourty (Titans) and Heath Evans (Saints), among others.

Launched on February 8, 2010, online media and live web TV Network Company, Mingle Media TV produces and broadcasts over 40 hours of web series and event coverage each week. It’s audience reach online is over 250,000 weekly views of their  video coverage, web series and live broadcasts and are currently in the top 20,000 websites in the U.S.

For more information on Coach Chrissy Carew and Insightful Player, visit www.theinsightfulplayer.com and call 603-897-0610.

New Media Film Festival – Opening Night Red Carpet LIVE Streaming + Live Panels

Mingle Media TV Network and MMTVN Productions are proud to announce the LIVE streaming schedule for the 2nd Annual New Media Film Festival at the Los Angeles Film School.

Watch LIVE Streaming at Mingle Media TV’s Home Page Tonight and Tomorrow!

LIVE Streaming Schedule for the New Media Film Festival

LIVE Streaming Schedule for the New Media Film Festival

In 3D: Linkin Park, Hubble Telescope, Edwin Abbot’s Flatland-Martin Sheen & Kristen Bell, Harold Lloyd’s Safety Last screen at 2nd Annual New Media Film Festival 2011

New Media Film Festival honors stories worth telling this weekend with an array of screenings in New Media platforms which include Oscar, Grammy, Golden Globe, Sundance Winners and Noms.

This year’s program includes film starring actors Jason Alexander, Sally Kirkland and Sid Ganis in the 35mm Los Angeles Premiere of NOT YOUR TIME (Jay Kamen Productions), along with Martin Sheen, Kristen Bell, and Will Wallace starring in the preview of FLATLAND: SEARCH FOR THE THIRD DIMENSION in 3D, the World Premiere of STAYCATION U.S.A. 3D (directed by Ned Wiseman), THE PHYSICS OF SURFING 3D (Passmore Labs), and absolutely stunning images
from the Hubble Telescope and Casini Mission in COSMIC JOURNEY 3D.

Watch content from Webseries Superstar Creators Dane Boe, John Frank Rosenblum, Freddie Wong moderated by Frank Chindamo. Listen and learn from an exclusive discussion with the experts on Distribution, Social Media, and Incremental Monetization with CEO Logan Mulvey from GoDigital, Paul Wagner 8-time Emmy Winner re: Fred Silvermans’ Gabcast.tv, Stephanie Piche CEO of Mingle Media TV Network re: Live Stream & The Biz of Webseries, Mike Rubsamen Director of Digital Distribution moderated by Susan Johnston CEO of award winning Select Services Films.

The 2nd Annual New Media Film Festival is being held at Los Angeles Film School, (6363 Sunset Boulevard, Hollywood, CA 90028) May 20-21, 2011, and will award over $12,000 in prizes this Sat. May 21st 2011

Judges from Pixar, UTA & Industrial Light & Magic, moderators Charlotte Huggins (Journey To The Center Of The Earth), Alison Savitch (Bangkok Dangerous), and Jeanette DePatie along with Interviewer Joshua J. Stecker (Script Magazine) join programming of films from around the world and will include World, North American, and Los Angeles Premieres.

New Media FIlm Festival shows content in categories include 3D, Apps, Animation, Digital Comics, Shot on RED, Docs, SRC-Socially Responsible Content, LGBT, Webseries, Mobile, Features, Shorts & Music Videos.

Tickets are on sale now http://newmediafilmfestivaltickets-autohome.eventbrite.com/ 

Funny thing happened along the way to the NMFF Web Series Audience Choice Awards…

It seems like a long time in the making… but when you’re working with a live film festival that has two events a year (Los Angeles and San Francisco) you want to get as much exposure for the content creators as you can… you learn a lot about the community at large and what you can do to make the next round even better.

Our goal originally was to help web series creators showcase their series in an online Festival that was an IMDb qualifier to help them get credits while participating in the festival. We created a specially branded webpage for each series with keywords, branding, contact info and links back to their website, Facebook and Twitter pages right on it and a player that had all their episodes in order. This model is a win-win for the series creators – they get new people to discover their content during the course of the online voting time period, Mingle Media TV promotes them on a regular basis for votes on Twitter, Facebook and their website, the content creators get their fans to support them, they get IMDb credits, exposure in a film festival dedicated to new media, a chance to be screened at the festival, and they get the views on their YouTube channel.

This year we had 57 entries from five countries – not bad for our first year. But we also saw that many entrants just put their series in and really never promoted it for voting. If it is just to get the Laurels for entering – that’s disappointing. We also saw that many creators who are not very Internet savvy, missing out on the benefits of participating in the retweeting and reposting of our promotion. In fact, we even saw some of their fans complaining that we were promoting the series they LIKED on Facebook…

On My Soapbox

Yes, I'm on my Soap Box...

One of the many benefits of creating indie content online is that you can do what you want…. no restrictions by ratings organizations. Same with film festivals – you meet their criteria, you get exposure and who knows what else. Mingle Media TV is an online, interactive TV Network – yes, I said TV. As a society we are programmed with the terms “Movies & TV” for entertainment. As a marketing expert, you learn that you brand and message to the lowest common denominator – so making up new ways to describe what you’re doing doesn’t work unless people adopt it globally. Think Xerox versus copier, Kleenex versus tissues, Bandaid versus adhesive strip – great examples of how a brand became the thing – and is used as a global term. The world is changing and the convergence of mainstream TV shows streaming through the Internet is happening now.

Indie web series creators have been here for a long time – especially considering the Internet is so new. Creators have had the home field advantage and only a few of them have grasped the reality of the need for audience, marketing, branding and building community. Creating for art or yourself and not caring if you are adopted by the masses or found is totally fine. However, most creators want to have that audience reach and have sponsors and compete with mainstream TV shows. But they lack in the basics of the medium they have chosen to publish to.

In the past several months, I have been working with Rich from Web Series Network to try to help creators with these issues, education. Much to my dismay, many of the complaints on why more creators and producers are not joining in is no time or money. Then why complain about not having an audience – this is not the Field of Dreams, if you build it they will come…. I have also been slammed for not doing it for free? Really? Everything you need to know about SEO, promoting and marketing your content is available with a GOOGLE SEARCH, so why should I give away my time and knowledge if there’s nothing in it for me? On top of all we do at Mingle Media TV for our community members, asking for more free for those who are not members of our community is pretty insulting. We partner with Slebisodes.com to hold a weekly #WebSeriesChat and share ideas and interview hot web series creators to help open up dialog and community, I am a regular participant at the Web Series Network, I am a regular speaker at industry events, sharing my knowledge and we promote webseries at premieres, festivals and yet… there are a few voices who feel that I should not be charging for what I know. (funny cause there are several others out there who do and you don’t seem to be saying anything to them…. wonder why?)

We are on Internet time people, and while you are sitting back and spouting off more excuses why you cannot promote, market or build audience rather than just digging in and setting goals and making it happen… the rest of the world including traditional TV are moving into your HOOD and they are taking YOUR audience. Wonder why no one finds you… you are not doing anything. Personally speaking, when someone tells me I can’t do it or won’t be successful at it… I set my mind to showing them how wrong they are…. what does hearing that do to you??

Business of Web Series Boot Camp

Business of Web Series Boot Camp

Mingle Media TV Network will be offering several boot camps starting the first of June through their newest division: The Business of Web Series. These bootcamps will be offered to the series who are hosted on Mingle Media TV as well as the series who enter the next round of competition for the New Media Film Festival. We also offer our services for a fee –  and guess what, we get paid fees by TV shows and other new media producers to create winning programs for them…. That’s how we survive without trying to make pennies on banner ads (ever wonder why we don’t have “ads on our site”???  – cause we monetize smartly).

With that said – we want to make this next year of competition that much better for new media producers – web series creators and we are going to start with our Business of Web Series Boot Camp program. We are all about positive change and helping the community, but we are also about doing it on our terms and with those who want to participate in a program that will help them secure their place on the Internet.

Don’t forget  – today is the last day to vote for the 21 finalists in the 1st Annual Audience Choice Awards in the New Media Film Festival Sponsored by Mingle Media TV Network… vote 1 time per series… support your community. Winners announced at the festival red carpet on the 20th LIVE streaming on Mingle Media TV.

Web Series Creators Need to Get Savvy! Continuation of #WebSeriesChat Conversation

As you may know, I’m the co-host of the weekly #WebSeriesChat on Twitter and each week we chat about the business of “web series” in 140 characters. There seems to be a recurring theme in the chat which is somewhat due to new creators finding our weekly chat and some of the regulars still not figuring out all the pieces. So, I thought I’d share some of my knowledge with you in this post and hopefully inspire you to see the glass half full – not empty.

First, I have questions for webseries creators – are you creating art or do you want this to be your business? There is no wrong answer to this question. But this blog post is focused on the creators who want this to be a business – to get paid, sponsored, and continue to create.

There are several elements to launching any “product” and as a creator you need to have a plan and work the plan. As a professional marketing strategist, I spend a lot of time watching and reading trends in the industry that I work in. (In my career I have launched over 35 software/mobile products from startups in Silicon Valley to Fortune 500. You can read my resume at LinkedIn if you’d like to see more.) I consult with a lot of different companies including TV Shows about using social and new media marketing to engage with their target audience and getting sponsor love.

When I started pitching web shows over 2.5 years ago, I had to have some research to support the reasons why the brand / advertiser should sponsor my site / and shows. This is what some people refer to as marketing “spin” and it works if done well and in a way that makes YOU the trusted source. With that said – here are some questions and answers that might help you with your quest to build audience and get sponsored.

Question 1 – How many people do you need to have watching YOUR content to be valuable to an advertiser?

I got pretty frustrated seeing some comments today about needing a HUGE audience to get a sponsor. Not true. If you believe you can’t do something – guess what, you won’t. If you have a good product, a good presentation, know your audience potential and USE the Internet then you can get a sponsor. Now this does not mean you should not be building an audience while you are writing, filming, editing and producing your webseries. You should be a social media expert – you’re creating on the web – use it. Facebook, Twitter, connect with bands on Myspace and make a partnership where you promote their music and they promote your series (no more garageband music for your opening).

Here’s what you need to know – the value of a fan is worth something to the brand. You have fans. 100 – 1,000, 10,000. They have value – especially if you are talking to an advertiser who wants to reach YOUR audience. Let’s say your series is in the Teen Horror genre and you have 1,000 Facebook fans and your series gets 5,000 views an episode.

Value of A Facebook Fan

Value of A Facebook Fan

You find a sponsor who wants to reach the teen audience, you share with them your “social media savvy” i.e. community that you’ve built from your blog, press mentions, video, distribution, Twitter and Facebook activity. And you use these channels to post messages about your sponsors even asking your FANS to LIKE the sponsors… what’s that worth to the sponsor? There are a number of studies that show the engagement of a Facebook fan being greater than any other social media platform out there.

Additionally, these fans are also valuable to the brand this graphic shows the value at over $136 per LIKE. If you use your social media marketing arm and ask your fan base to LIKE your sponsors – and they get 1,000 LIKES from your community – that’s a perceived value of $136,000. Imagine getting 10% of that to create your season 1 of your series and then having a guaranteed season II when you double that audience and the fan base for you and your sponsor?

OH – and here are a few other things to think about when you worry about “video views”… If you are engaging an audience online – they don’t have to watch the video to talk about YOU and your project.

– 10,000 views translate to 10,000 people watched all or part of your video

What it doesn’t tell is how many places that video is embedded on (benefit of YouTube being easy to embed in reviews, articles, blog posts, social networking sites). It also doesn’t tell how many links to the video are out there with comments about the video, how many people on Facebook have seen the brand name associated with your project as the sponsor. It does not tell how many people were exposed to the brand and your project without ever watching the video or what the quality or influence of the viewer is on and offline.

This is where I use the marketing spin… the unknown can be a positive thing.

Oh, here’s ONE more fact for you: the entire Internet digital video market (advertising revenue) is around $1.1 Billion. Guess where $500 million of that comes from? The premium TV shows found on Hulu.com and other sites. There is $60 Billion spent on traditional TV advertising. We’re just getting started in tipping the digital advertising dollars towards digital web content. This means that video advertising inventory is scarce – and offering a brand a special social media engagement might net out more value to them as they are investing in content – banner ads are NOT content.

Online Video Viewership Growth Fast Facts:

  • 32% more people watched video online (Dec ’09 to Dec ’10)
  • 12% more time watching video content in Dec ’10 – i.e. 14 hours average
  • Watching TV online at the networks site grew 82% (CBS, NBC, ABC, Fox)
  • Multi-Screen Viewing Habits are growing TV, Computer, Mobile with 68.2% of US Internet users watching video each month (158.1 million people)

Why you need to get Internet Savvy? The average number of sites that 70% of consumers visit is 20 and only about 16% of Internet consumers are trying new sites… if there are 158 million people watching video online today, you need to start thinking outside of the box to reach them.

Question 2: What’s your genre? Where do people go on the Internet to chat about it?

Fan forums, communities, search Twitter conversations (that’s what the SEARCH bar is for in Twitter) engage with people who are passionate about what your theme is… Start sharing what you are doing, get people to connect with you on Facebook, Twitter, your YouTube channel.

Bottom line – don’t wait until you have produced your series to start engaging with your audience. Use the different social media outlets, post photos, story lines, character info while you’re creating your project – get engagement. You need to get on Internet time… and you need to get savvy about the business of online video.

Question 3: Do you know what a Meta-tag is? Do you use them? Do you ask for comments and Ratings? Do you use Hotspots and Annotations?

I can’t begin to tell you how many videos I have watched on YouTube that just have a name as the title – no description and 2 words in the tags. REALLY? No one will find you in search. Oh and Google is the #1 Search Engine with about 70% of all global searches…. and who is #2? YouTube. No one will find you if no one can find you. Put descriptions and links on your videos – to your website, twitter, facebook – make it easy for people to find you. Use more than 2 keywords in the tags! Use the space in the title to tell people what your video is.

Did you know that 43% of YouTube’s top 100 videos are from YouTube partners? Ray William Johnson has six of the top 20 spots. Do you know how he does this? (1) He asks for comments and ratings with specific questions about what you just watched. ShaneDawsonTV has gotten 70K comments because he asked for them. (2) Incorporate your viewer feedback – you can make your episodes longer, improve sound, lighting or whatever the feedback is and your audience will love you for it – in fact why not do what Ray does and give viewers credit for helping improve his content. (3) Use hotspots and annotations: after a viewer watches your video on YouTube guess what – something “related” comes up and it’s probably NOT something YOU created. When your credits are rolling at the end create an annotation and hotspot to drive people to your website, fan page or twitter. ASK and they will follow you – especially if they liked what you created.

This concludes my blog rant… I hope that it has given you some good food for thought and that next week on #WebSeriesChat you come with some tips for the chat about what you’ve discovered that works for you rather than make blanket statements that you don’t have enough views.

Ep 5: St Albans Sanatorium: The R.I.P. Files Web Series

R.I.P.s recent investigation at the abandoned St. Albans sanatorium has resulted in approximately a dozen EVPs, several instances of team members being touched (including a new camera person on his first paranormal shoot), and for several investigators their first visible to the naked eye sighting of a golf ball-sized ball of light. Many of these experiences were captured on film and will be included in the upcoming The R.I.P. Files: St. Albans episode of the Internet TV series, The R.I.P. Files. St. Albans, located in Radford, VA, started out as a private school for boys, founded by George Miles in 1892. The school was named for the famous St. Albans School near London which was founded in 948 AD. The school, however, was not to last even two decades and closed in 1911. In 1915, Dr. John King purchased the property and established St. Albans Sanatorium, a psychiatric hospital with very progressive ideas. Patients were treated here until the 1990s. You can watch all of the episodes of The R.I.P. Files now on the Mingle Media TV Network http://www.minglemediatv.com and on The R.I.P. Files channel: http://minglemediatv.com/RIPFiles.html. The R.I.P. Files is produced by The Marin Group, Inc., a video production company specializing in unique paranormal programming. The R.I.P. Files.explore the darkness. You can follow The R.I.P. Files on Facebook at: http://www.facebook.com/RIPfiles