2013 ADCOLOR Awards #ADCOLORinLA #RedCarpetReport #Photos #VideoInterviews

DSC_0335Wilson Cruz - DSC_0330Garcelle Beauvais - DSC_0363Khylin Rhambo - DSC_0354Luenell - 2013-09-21 18.07.59Khylin Rhambo - DSC_0355
Garcelle Beauvais - DSC_0359DSC_0345Khylin Rhambo - DSC_0353DSC_0347DSC_0367DSC_0341
Wilson Cruz & Stephanie Pressman - 2013-09-21 17.41.16-2DSC_0376Garcelle Beauvais - DSC_0350Khylin Rhambo - DSC_0356Wilson Cruz & Stephanie Pressman - DSC_0328Stephanie Pressman - DSC_0378
Garcelle Beauvais - DSC_0351Stephanie Pressman - DSC_0324DSC_0374DSC_0370DSC_0369

For more info and to watch our video interviews from the red carpet click here www.redcarpetreporttv.com

Mingle Media TV’s Red Carpet Report and host, Stephanie Pressman, were invited to come out to the 2013 ADCOLOR® Awards & Industry Conference held at The Beverly Hilton in Beverly Hills, CA hosted by CNN anchor, Don Lemon, with Nick Cannon, Bryon Lewis and others to be honored with awards for achievement in bringing diversity to marketing, advertising, media and PR.

Get the Story from the Red Carpet Report Team - follow us on Twitter and Facebook at:

About The ADCOLOR Awards
The ADCOLOR® Awards & Industry Conference is the first cross-industry initiative of its kind. ADCOLOR® serves as a catalyst for the next generation of diversity programs by combining the energy of the marketing, advertising, media and PR industries to identify current issues and opportunities around diversity and inclusion. www.facebook.com/adcolorawards www.adcolor.org twitter.com/AdColor

For more of Mingle Media TV’s Red Carpet Report coverage, please visit our website and follow us on Twitter and Facebook here:

Follow our host, Stephanie Pressman at https://twitter.com/StephPressman

Funny thing happened along the way to the NMFF Web Series Audience Choice Awards…

It seems like a long time in the making… but when you’re working with a live film festival that has two events a year (Los Angeles and San Francisco) you want to get as much exposure for the content creators as you can… you learn a lot about the community at large and what you can do to make the next round even better.

Our goal originally was to help web series creators showcase their series in an online Festival that was an IMDb qualifier to help them get credits while participating in the festival. We created a specially branded webpage for each series with keywords, branding, contact info and links back to their website, Facebook and Twitter pages right on it and a player that had all their episodes in order. This model is a win-win for the series creators – they get new people to discover their content during the course of the online voting time period, Mingle Media TV promotes them on a regular basis for votes on Twitter, Facebook and their website, the content creators get their fans to support them, they get IMDb credits, exposure in a film festival dedicated to new media, a chance to be screened at the festival, and they get the views on their YouTube channel.

This year we had 57 entries from five countries – not bad for our first year. But we also saw that many entrants just put their series in and really never promoted it for voting. If it is just to get the Laurels for entering – that’s disappointing. We also saw that many creators who are not very Internet savvy, missing out on the benefits of participating in the retweeting and reposting of our promotion. In fact, we even saw some of their fans complaining that we were promoting the series they LIKED on Facebook…

On My Soapbox

Yes, I'm on my Soap Box...

One of the many benefits of creating indie content online is that you can do what you want…. no restrictions by ratings organizations. Same with film festivals – you meet their criteria, you get exposure and who knows what else. Mingle Media TV is an online, interactive TV Network – yes, I said TV. As a society we are programmed with the terms “Movies & TV” for entertainment. As a marketing expert, you learn that you brand and message to the lowest common denominator – so making up new ways to describe what you’re doing doesn’t work unless people adopt it globally. Think Xerox versus copier, Kleenex versus tissues, Bandaid versus adhesive strip – great examples of how a brand became the thing – and is used as a global term. The world is changing and the convergence of mainstream TV shows streaming through the Internet is happening now.

Indie web series creators have been here for a long time – especially considering the Internet is so new. Creators have had the home field advantage and only a few of them have grasped the reality of the need for audience, marketing, branding and building community. Creating for art or yourself and not caring if you are adopted by the masses or found is totally fine. However, most creators want to have that audience reach and have sponsors and compete with mainstream TV shows. But they lack in the basics of the medium they have chosen to publish to.

In the past several months, I have been working with Rich from Web Series Network to try to help creators with these issues, education. Much to my dismay, many of the complaints on why more creators and producers are not joining in is no time or money. Then why complain about not having an audience – this is not the Field of Dreams, if you build it they will come…. I have also been slammed for not doing it for free? Really? Everything you need to know about SEO, promoting and marketing your content is available with a GOOGLE SEARCH, so why should I give away my time and knowledge if there’s nothing in it for me? On top of all we do at Mingle Media TV for our community members, asking for more free for those who are not members of our community is pretty insulting. We partner with Slebisodes.com to hold a weekly #WebSeriesChat and share ideas and interview hot web series creators to help open up dialog and community, I am a regular participant at the Web Series Network, I am a regular speaker at industry events, sharing my knowledge and we promote webseries at premieres, festivals and yet… there are a few voices who feel that I should not be charging for what I know. (funny cause there are several others out there who do and you don’t seem to be saying anything to them…. wonder why?)

We are on Internet time people, and while you are sitting back and spouting off more excuses why you cannot promote, market or build audience rather than just digging in and setting goals and making it happen… the rest of the world including traditional TV are moving into your HOOD and they are taking YOUR audience. Wonder why no one finds you… you are not doing anything. Personally speaking, when someone tells me I can’t do it or won’t be successful at it… I set my mind to showing them how wrong they are…. what does hearing that do to you??

Business of Web Series Boot Camp

Business of Web Series Boot Camp

Mingle Media TV Network will be offering several boot camps starting the first of June through their newest division: The Business of Web Series. These bootcamps will be offered to the series who are hosted on Mingle Media TV as well as the series who enter the next round of competition for the New Media Film Festival. We also offer our services for a fee –  and guess what, we get paid fees by TV shows and other new media producers to create winning programs for them…. That’s how we survive without trying to make pennies on banner ads (ever wonder why we don’t have “ads on our site”???  - cause we monetize smartly).

With that said – we want to make this next year of competition that much better for new media producers – web series creators and we are going to start with our Business of Web Series Boot Camp program. We are all about positive change and helping the community, but we are also about doing it on our terms and with those who want to participate in a program that will help them secure their place on the Internet.

Don’t forget  - today is the last day to vote for the 21 finalists in the 1st Annual Audience Choice Awards in the New Media Film Festival Sponsored by Mingle Media TV Network… vote 1 time per series… support your community. Winners announced at the festival red carpet on the 20th LIVE streaming on Mingle Media TV.

Are You Marketing To Me? Jessica Gottlieb Talks To Brands About Marketing to Moms on Her Weekly Web Show

We’re excited to have a new, live web TV show focused on marketing to moms with Jessica Gottlieb, well-known mommy blogger, Momversation panelist and social media enthusiast starting on Mingle Media TV beginning April 14, 2010. You’ll be able to chat live each week with Jessica online or on your iPhone, Android and other smart phones. Her shows will also be available for replay on-demand on MMTVN.

Jessica is the author of the popular blog JessicaGottlieb.com, Speaker, Momversation Panelist, Listed on Forbes 14 Women to Follow, Nielsen Power Mom & Babble. She’s well-known for not mincing words when it comes to topics she’s passionate about and may even be seen as provocative to some; however, her trademark-style of engagement has lead to creating thoughtful posts where her reader sees the subject in a different light and agrees or takes a stand for their point-of-view. Either way, Gottlieb’s not shying away from the subjects that are topical and important for moms from what’s appropriate to disclose to reading the labels of the products you’re buying and tweeting about.

“Are You Marketing to Me, with Jessica Gottlieb,” will air live streaming on Wednesday’s at 1 PM EST on the social TV network http://www.minglemediatv.com/AreYouMarketingToMewithJessicaGottlieb.html. Viewers are invited to join the chat live with Jessica and other members in the audience via text and video chat. You can find out more about Jessica and her blog, at http://www.jessicagottlieb.com.